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Insane state of today's advertising part 3

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Re: Insane state of today's advertising part 3

#411

Post by ep103 »

jdangu wrote: post #123
boundlessdreamz wrote: post #111

Earlier quoted context omitted.

> fake video preroll ad placements Can you explain this further? Who is getting defrauded here?

Everyone feels the pain: Publisher gets paid on a $1 CPM basis while Cedato gets paid $5-10 CPM and pockets the difference. Advertiser thinks they paid for quality video content preroll but it's actually a tiny rectangle normally used for "display" ads. Audience is infuriated. Think about what happens on a 4G mobile plan now that VPAID has been fully migrated from Flash to JS...

The only person who cares about that, though, is the audience. Advertisers as a group don't really care that much. Right now, Online Ad Spend is growing industry wide, so fraud like this is just chalked up as an efficiency loss, on growing market. No one else in the chain cares.

Re: Insane state of today's advertising part 3

#412

Post by ep103 »

jdangu wrote: post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

Who is your market? I've built a product that collects data like this, but we couldn't find any buyers. The short end of it, was no one in the market has an incentive to pay for it, except for the advertisers, and the advertisers just chalk it up to an efficiency loss in a growing market.

If I don't get upvoted enough for a reply,I keep a spam account at no.good.email.names.left.16534 a t gmail

Re: Insane state of today's advertising part 3

#413

Post by celestialcheese »

jdangu wrote: post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

You're doing gods work. We're a small-ish publisher, and i constantly am battling these pre-roll video ads getting stuffed into display ad placements. The biggest offender I've seen, apart from Cedato, is C1Exchange. At one point, they were serving preroll video ads into 100% of our display units, completely disregarding A) that we turned off video display units and B) that all of the units on the page are 728x90. It's straight-up fraud.

Re: Insane state of today's advertising part 3

#415

Post by creatonez »

arthurfm wrote: post #153
JeremyHerrman wrote: post #99

I didn't see any ad blocker recommendations in the comments, so I searched and came across a list on Tom's Hardware of the best ad blockers of 2017. The funny part is that Tom's Hardware was FILLED with these exact kind of ads from algovid and adaptv. Even worse, the list is in a carousel / slideshow format so you have to keep clicking if you didn't GTFO like I did.

> I searched and came across a list on Tom's Hardware of the best ad blockers of 2017 For some reason Tom's article is missing Pi-Hole [1] and AdGuard [2] which are network and computer-level ad blockers respectively. Both are good for people who regularly use multiple browsers on multiple devices since there isn't any need to install an ad blocker extension for each one then. [1] https://pi-hole.net [2] https://adgu…

Adguard is nonfree software that intercepts and modifies TLS connections locally. Not my cup of tea at all. Maybe if it was free and open source software...

Re: Insane state of today's advertising part 3

#417

Post by bo1024 »

overcast wrote: post #390
bo1024 wrote: post #372

Earlier quoted context omitted.

If you are willing to do some extra work, I highly recommend blocking javascript, e.g. with Firefox's NoScript extension. Enable only the javascript you need, when you need it. No harm in using ublock origin and privacy badger on top of it.

Navigating the web without Javascript today is just silly. Use uBlock, or Ghostery, and be done with it. I understand, and respect you're in the static web minority, and that's fine. But telling someone to globally block javascript is bad advice.

I see your point but think it's worth a couple comments. First, blocking javascript globally is a bit different, in my mind, from blocking it by default (i.e. whitelisting).

Second my wording wasn't great, I more meant "try blocking javascript by default and see how you like it". I agree it's not for everyone, but in my A/B tests it's my clear favorite.

Some benefits of a whitelist approach: You can set preferences to allow javascript for pages you regularly visit and trust. Meanwhile, if you're visiting an unfamiliar or unusual site, you're completely protected by default and still only one click from full functionality.

Re: Insane state of today's advertising part 3

#418

Post by bo1024 »

ljcn wrote: post #385
bo1024 wrote: post #372

Earlier quoted context omitted.

If you are willing to do some extra work, I highly recommend blocking javascript, e.g. with Firefox's NoScript extension. Enable only the javascript you need, when you need it. No harm in using ublock origin and privacy badger on top of it.

Try uMatrix, you'll probably love it.

Will try it out now, thanks!

Re: Insane state of today's advertising part 3

#419

Post by bumblebritches5 »

oasfboasbfos wrote: post #148
jdangu wrote: post #76

Awesome to see that subject #1 on HN. At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily. They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL's AdapTV and others. To maximize their yield,…

The only good ad is a dead one. With very few exceptions, especially in the consumer space, you won't need advertising if you actually need something. You'll search it out or your friends will tell you what to buy. Advertising serves as a way for the capitalist class to exert veto power over other aspects of society by yanking funding at opportune moments (see the current Google snafu or Bill O'Reilly's departure fro…

2commie4me

Re: Insane state of today's advertising part 3

#420

Post by bumblebritches5 »

bonqis wrote: post #177
exikyut wrote: post #64

IMO the way to solve this is a single-click "pay this tiny amount to keep reading" UI. Now that Amazon's one-click checkout patent has expired this is actually legally viable. But it won't happen until Chrome is overturned by a new browser because Google will never let such a model succeed :( It's possible Firefox may successfully do the "phoenix re-viral" thing, in spite of the fact that it would be a literal miracl…

I co-founded Flattr and one of the things we learned is that even a one-click is to much effort. So we now have a zero-click solution that measures attention and visits in your browser locally (as Archon810 wrote.) and then your monthly subscription is distributed based on that. Happy to answer anything and or give an invite.

How the hell does that work? you just automatically spend your clients money for them without even asking? Sounds shady af
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