I've been a vegetarian for the last decade and change, and I simultaneously think that finding a cheaper, appealing alternative to meat is both a fantastic opportunity for the world and a really difficult thing. I used to love meat when I was a meat-eater, and I'm a fairly picky eater that dislikes many vegetable options. (Green peppers are nasty and food-destroying in my opinion, which immediately removes over half…
McDonalds gets hit disproportionately by anti-capitalists and environmentalists and is always trying to improve their green credentials so I'm sure they'll be working on their own recipe.