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Facebook Fraud [video]

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Re: Facebook Fraud [video]

#401

Post by rapind »

johnvschmitt wrote: post #380
blazespin wrote: post #258

Earlier quoted context omitted.

Jacob, that makes perfect sense. Yes, I suspect people are getting good ROI that know how to navigate the fakes. But the reality is that facebook could easily create "don't allow likes from someone with more than 5+ likes in their account" rule. Why not? You're probably not getting any mind share from them anyways.

I really like that: "don't allow likes from someone with more than 5+ likes in their account"" The # of likes by the user is a good proxy for how diluted the quality of the "like" is. Probability_to_show_ad = constant * num_other_likes That said, as long as Facebook has a counter-incentive to cleaning it up, we shouldn't expect this change. We need advertisers to revolt in large #'s before the financial incentives ma…

Making it an option is not very intuitive. If those likes are useless, just stop them from liking or hellban them by never having their likes show up or cost anything.

Either solution would require Facebook to admit that there are tons of fake likes though. The assumption being that admitting this will have a negative impact on revenue.

Also, either solution would probably result in a lot of new click far accounts being created with the new goal of keeping likes to a minimum. It'll be a constant battle I'm sure.

Re: Facebook Fraud [video]

#402

Post by rbobby »

junto wrote: post #300
TeMPOraL wrote: post #96

I have my pet theory. I'm yet to find significant evidence for or against it, but it's what my hunch tells me. The theory goes like this: All on-line ads are mostly worthless - most clicks are from clickfarms, and the genuine parts are mostly by clickjacking or accidental misclicks. Almost no one really wants to buy stuff via ads. Ad agencies keep telling companies that advertising online will generate lots of revenu…

I'm an anti-ads person, even though I know it hurts some of the sites I like who depend on advertising. I'm anti-ads because the kind of ads that I am being exposed to are invasive, especially re-targeting ads. I.e. those ads where you've been on a website and thought about buying something, then decided against it? Then you get the same product advertised to you on random other sites you visit. I cannot stand it whe…

Ha! I love re-targeting... it keeps reminding me of companies who's products I've decided not to purchase automatically! And even better the company is paying someone to remind me not to do business with them!

Re: Facebook Fraud [video]

#403

Post by tripzilch »

flatline wrote: post #381
tripzilch wrote: post #302

Earlier quoted context omitted.

> I’m an ads engineer at Facebook so I feel qualified to respond. You'll be qualified to respond when you've actually watched the video so you won't have to write uninformed drivel like the following: > In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat pictur…

xxbondsxx is also a fake, just of a different variety. Convincing perhaps at first glance, if you only read the first sentence of his post and moved on, but lacking any apparent understanding of the issue at hand and moreover, I suspect, full autonomy. A marketing drone.

I've got to admit, I wasn't going to comment about it but I did wonder what serious engineer would register a name of xxsomethingxx, and then use it to speak in official capacity :)

Re: Facebook Fraud [video]

#404

Post by nayefc »

dclara wrote: post #388
nayefc wrote: post #382

Earlier quoted context omitted.

It's not about quality of products. See the other reply. Without ads, there will be no Facebook or Twitter. The issue with fraud is a very serious and difficult one that creeps into many industries, and ends up sucking the life out of them (hint: check banking or finance!).

FB can still put ads on users timeline pages, like Twitter inserts ads in between the tweets. But this kind of fraud is a big harm to the social network ecosystem.

Putting ads on the users timeline pages may not decrease fraud. The fraud issue is not where you put the ad at.

Re: Facebook Fraud [video]

#406

Post by blumkvist »

unclebucknasty wrote: post #368
blumkvist wrote: post #352

Earlier quoted context omitted.

>So, you say you went off and built a slide-rule, strapped on a rocket pack, and obtained a PhD in psychology and statistics, and an MBA in marketing. Now, Facebook Ads work for you. Great! So I guess it was me and the other 90-something% of Facebook's ad customers who were wrong after all. We should just do what you did. No, I'm saying that you marketing is a field like every other and should be treated like it. It'…

> No, I'm saying that marketing is a field like every other and should be treated like it We're not talking about the field of marketing. We're talking about a specific product. One of many available products that consistently underperforms for a lot of people (including those with experience in the field of marketing). > it's like me saying "Oh, C++ is so stupid, I can't do "X" with it, although this book says it's…

This is so stupid and pointless conversation. In this case you have 2 choices - stay in the corner and cry for mommy because facebook is not "fair", or step up your game and figure out how you can make it work for you.

You don't sound like a marketer to me. Usually marketers are not put off by barriers to entry, they are enthralled by them.

I personally am happy that chimps can't make facebook work. Less competition for me.

Re: Facebook Fraud [video]

#407

Post by CulturalNgineer »

An (e.g.) 1/2 cent payment connected to the current Like button (whether it was credited to the likee or something else) would stop the Facebook Fraud problem by making them non-viable for clickfarms.. and still not seriously impact the original button's usability?

for instance a user could designate a charity recipient for his likes

Characteristics of the Monied "Like" Button http://culturalengineer.blogspot.com/2013/12/characteristics...

One-Click Micropayment Capability for Volume Solicitations and Multiple Providers http://culturalengineer.blogspot.com/2013/12/one-click-micro...

Re: Facebook Fraud [video]

#408

Post by CulturalNgineer »

xxbondsxx wrote: post #179
notlisted wrote: post #26

Nice video. All true. I have performed tests with the same ad budget ($20k) and target audience for Google and FB. FB ROI was negative. Google ROI was 400% (travel space). The only thing that seemingly "works" has been buying likes by advertising. This video should help educate my clients of the utter uselessness of those too. This brings up the interesting question of the general (non)value of a lot of mobile advert…

Hey everyone -- sorry to hijack the top thread but I’m an ads engineer at Facebook so I feel qualified to respond. I posted this over on reddit too but it's still pending approval. In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds…

Characteristics of the Monied "Like" Button http://culturalengineer.blogspot.com/2013/12/characteristics...

One-Click Micropayment Capability for Volume Solicitations and Multiple Providers http://culturalengineer.blogspot.com/2013/12/one-click-micro...

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