Earlier quoted context omitted.
> We can argue over the fine details, but you can't convince me that this is not shady. He's not trying to convince you, he's trying to convince himself.
He looks pretty convinced here. http://www.matrixpartners.com/team/josh-hannah/
That's weird. Is the idea to be sure if the brand works, one of these will be successful? Or just like the word "huddle"?