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Apple reveals new AI architecture built around Google Gemini models

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Re: Apple reveals new AI architecture built around Google Gemini models

#401

Post by [deleted] »

ActorNightly wrote: post #312
luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

I absolutely adore the historical revisionism that apple cares about privacy. Run your router through a linux laptop as a proxy so you can capture traffic, connect any apple device to your router, and see the vasts amount of data your device sends to apple. Apple DGAF about privacy, they want your data as much as anyone else, their only thing is that they should be the only ones to get it and then other people have t…

[deleted]

Re: Apple reveals new AI architecture built around Google Gemini models

#402

Post by Someone »

impulser_ wrote: post #267
janalsncm wrote: post #235

Earlier quoted context omitted.

If Apple is running the inference from Apple iPhones and Apple data centers then Apple has operational control. Google’s influence ends the moment they hand the weights over to Apple.

They are using Google Cloud. https://security.apple.com/blog/expanding-pcc/?linkId=100000... "Now, we are collaborating with Google and NVIDIA to run new Apple Intelligence workloads on Google Cloud, extending our industry-leading PCC privacy commitments to third-party data centers for the first time."

Google Cloud, but, the way I read it, not Google’s AI offerings. They, basically, hire Google servers to run their software on it.

They also (claim to) ensure those servers run only software they have approved to run on it.

(Part of their software are models derived from Google Gemini, but that’s orthogonal to this)

Re: Apple reveals new AI architecture built around Google Gemini models

#403

Post by Quothling »

luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

> wrap an external tool in a privacy architecture

Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Gotta have Siri listening for carplay and so on. I would aboslutely trust Apple not to sell my data as a commodity though.

> If Apple handles the Google-Apple boundary right, this will be an elegant move on their part, otherwise it will feel like Apple Intelligence with a just a privacy-polished frontend for Gemini.

I'd say this is spot on. At least if what Microsoft is doing with Copilot Cowork is anything to go by. Cowork is not a privacy-polished as much as it's an Enterprise compliant polish to make Opus 4.8 run "safely" in your enterprise organisation. So far Microsoft is winning the AI war in non-tech enterprise with this, especially here in the EU. If Apple manages to do this for the private market that will be great for them.

I'm not personally sold on what an AI should do on my phone though. I use a lot of AI professionally, but I haven't even turned on Bixby or whatever the Samsung AI is called.

Re: Apple reveals new AI architecture built around Google Gemini models

#404

Post by moezd »

nraleigh wrote: post #31

This move kind of reminds me of the original iPhone with google maps. You're competing with google, but you're using their infrastructure. Why wouldn't they just go with another provider like OpenAI or Anthropic?

OpenAI and Anthropic, despite bombastic media coverage, are still frontier labs. Google won't go down under if Gemini doesn't sell enough anymore. Apple and Google are planning for the aftermath of the AI IPO craze, one way or another.

Re: Apple reveals new AI architecture built around Google Gemini models

#405

Post by tjoff »

appplication wrote: post #366
SoftTalker wrote: post #351

Earlier quoted context omitted.

Why bother with all that cloak and dagger stuff when they can just buy the data? You believe Apple and/or Google isn't selling it? I have some land in Florida I'd like to talk about.

Having worked at Apple, I will say I firmly believe they do not sell data. I worked in data science and we had the shittiest inference because we had essentially no access, even internally, to longitudinal or cross-app user data. Best we had was 15 minute rotating sessions for a single app. There are internal teams dedicated to deanonymizing data to try to narrow down users - if they can successfully do so, and relev…

But sending sensitive private audio recordings to the lowest bidder is par for the course?

https://www.bbc.com/news/technology-49502292

Re: Apple reveals new AI architecture built around Google Gemini models

#406

Post by JimDabell »

Quothling wrote: post #403
luk212 wrote: post #21

Very Apple-ish approach to AI catch up: wrap an external tool in a privacy architecture, embed into the OS and productize the orchestration layer. It will be interesting to see if the Private Cloud Compute + on-device routing can make third-party model capabilities feel like a first-party system without leaking user context to the model provider. If Apple handles the Google-Apple boundary right, this will be an elega…

> wrap an external tool in a privacy architecture Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you. Gotta have Siri listening for carplay and so on. I wou…

> Wouldn't it be more accurate to call Apple's architecture data protection rather than privacy? As an European citizen in a post Snowden world I would be surprised if any of my data on Apple services was actually kept private from the US government, and Apple certainly wants to own a lot of data/metadata about you.

Your conception doesn’t seem to match PCC at all. The whole point of it is that nobody can access the data, not even the people running the servers.

https://security.apple.com/blog/private-cloud-compute/

Re: Apple reveals new AI architecture built around Google Gemini models

#409

Post by zarzavat »

dejawu wrote: post #7

It's strange to me that Apple would choose to disadvantage themselves by selecting Google as their provider as opposed to, say, Anthropic or even OpenAI. Doesn't this mean they'll struggle more to differentiate themselves from the assistant on Android phones? Thinking more cynically, couldn't Google, if they wanted, feed Apple an inferior version of Gemini, ensuring they stay ahead? As the consumer, this just sucks b…

Differentiating themselves can only be a bad thing for Apple. Google is way ahead of Apple in AI and likely always will be.

Both Apple and Google end up advantaged by this relationship: Apple gets the same technology as Android, meaning there is no competitive front opening up. Google gets eyeballs on almost the entire smartphone market.

Apple can continue to differentiate the iPhone from Android in all the ways that they were doing before.

Re: Apple reveals new AI architecture built around Google Gemini models

#410

Post by Mallory_Ringess »

russelldjimmy wrote: post #353
NorwegianDude wrote: post #330

Earlier quoted context omitted.

No reasonable person relies on Apple's statements as facts. That said by Apple's laywers, and is especially true here. Apple can access the data if they want, and so can Google and Nvidia.

And why would a reasonable person rely on your statement alone as fact?

Because it would be foolish to just trust them on their statements both given their history as well as given the fact that they're in it for the money and tend to follow the path which brings in more of it.
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