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Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

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Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#401

Post by spiderice »

bryanlarsen wrote: post #72
Lammy wrote: post #37

Earlier quoted context omitted.

> I do admire that they dared to do something different and took a big gamble on it. So many vehicles, especially in the truck space, are almost indistinguishable and lack any kind of imagination. I 1000% agree with this, in fact I love the way it looks, like something out of a SEGA Saturn game. But I would never buy one for the same reasons I would never buy any Tesla, or in fact any EV, or any post-2014 car at all.…

Let me get this straight. You bought a "statement car" but not for its statement, and then you assume that other people driving a different "statement car" bought it because of the statement?

How is a Tesla a "statement car"? A Cybertruck, sure. But Tesla's are as normal as anything on the road nowadays.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#402

Post by adgjlsfhk1 »

scottyah wrote: post #328
piyh wrote: post #136

Earlier quoted context omitted.

I remember the "under $40k" announcement price

2019 just before covid was a bad time to make price estimates five years into the future.

well half of the problem is that it ended up 2 years late.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#403

Post by dzhiurgis »

grouchomarx wrote: post #20
billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

>I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics That and also it's just a bad product. >That said, even though it's not to my taste, I do admire that they dared to do something different and took a big gamble on it. A pickup truck should just be max utility, especially if you're a manufacturer making your first one edit: agree there's a market…

> A pickup truck should just be max utility

Yet we are in a thread where one with max utility has been cancelled and one flop of the century continues to sell.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#404

Post by Hamuko »

seanmcdirmid wrote: post #376
Hamuko wrote: post #253

Earlier quoted context omitted.

There's still brakes, suspensions, tires, etc. to sell to EV buyers. Especially when EVs are so heavy that they have more wear on many of these.

> There's still brakes, suspensions, tires, etc. to sell to EV buyers. The brakes last a lot longer because of regen, everything else applies but is pretty marginal, although I had to pay BMW $500 to replace a tire on my i4 because of a nail. I could have shopped around for that I guess.

If you don't use your brakes and just regen all the time, you run the risk of having your brakes rust.

https://nrsbrakes.com/blogs/supporting-articles/the-unused-b...

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#405

Post by m463 »

jahsome wrote: post #222
alexjplant wrote: post #183

Earlier quoted context omitted.

> A pickup truck should just be max utility, especially if you're a manufacturer making your first one The modern US pickup truck isn't built for utility. It's a $60,000 four-door lifted luxobarge with leather interior and a short bed. It signals (perceived) wealth while preserving working-class alignment. It can also be justified by way of having to pick up used furniture for TikTok refinish and flip projects or bim…

As someone who's just been trying to buy a crappy used truck to haul some crap to the dump a couple times a year, you're absolutely spot on. I even live in the southwest US where trucks make up a considerable portion of vehicles on the road. Crappy used trucks simply aren't up for sale. And even the rare listing I do come across, the asking price is ridiculously inflated.

I was looking for the same thing and a friend gave me some advice.

Get an SUV with a trailer hitch.

worked out great. Maybe better than a pickup.

For example - taking mountain bikes somewhere to ride - you can put them in the back, go ride, and leave them there while you go eat without someone stealing them. You can even load them the night before.

dirty stuff can use a trailer (I've never needed one)

and suv carries lots of people - which has worked out many many times more than I predicted.

(it is a gas guzzler, but was cheaper because of that, and didn't compete with higher-priced pickup market)

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#406

Post by rootusrootus »

c0brac0bra wrote: post #312
billti wrote: post #13

I think the timing of the Cybertruck starting deliveries roughly aligning with when Elon got heavily involved in politics hurt it quite a bit. It is such a distinctive vehicle with a strong association with Elon, that there was an immediate brand association. It may have had poor sales anyway, but it certainly didn't help that many folks on the left, who are typically the most 'pro EV', had a large 'anti-Elon' shift…

Have we completely forgotten about how Tesla dealerships were shot up, firebombed? Video after video showing cybertrucks vandalized with scratches and spray paint? It may be a terrible car from a terrible program, but these events at least bear mentioning. If you saw it happening in 2025, would it have a cooling effect on your decision to purchase? Who would want the trouble?

Lots of people are still buying other Teslas.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#407

Post by rootusrootus »

Judging from how many people seem surprised by my open frunk at the grocery store, saying things like "I had no idea Ford made an electric truck!" I think they could have done more to market it. I sometimes wonder if they really wanted to sell a lot of them.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#408

Post by rootusrootus »

danans wrote: post #74
Workaccount2 wrote: post #17

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

> It's a shame the Lightning got discontinued. > As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. The F150 Lighting (and the Cybertruck) are failing precisely because it was impractical. It was expensive, has limited range when doing actual "pickup truck" work, like hauling tons of construction materials. It was buil…

> hauling tons of construction materials

Lots of people do exactly that. You can load it all the way past GVWR and it has little effect on the range. It's towing that hurts. Many people use these for business with great success.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#409

Post by kybernetikos »

2OEH8eoCRo0 wrote: post #338
dfajgljsldkjag wrote: post #4

It says a lot that spacex had to buy so many trucks just to help the sales numbers. I always thought the ford lightning was a better option for most people anyway. It is too bad they are stopping production when it seems to be the winner.

I take it that SpaceX looked at all the trucks on the market and chose the cyber truck to maximize investor value and do what's right for SpaceX.

I suspect the reasoning was similar to the reason Tesla bought Solar City or X.ai acquired the site previously known as twitter. Pure unvarnished investor value.

Re: Ford F-150 Lightning outsold the Cybertruck and was then canceled for poor sales

#410

Post by rootusrootus »

mdavid626 wrote: post #22
Workaccount2 wrote: post #17

It's a shame the Lightning got discontinued. As an EV owner, it sucks that the main thing holding the technology back is misconceptions and misunderstanding, rather than actual practical matters. People think EVs are cars with tanks of electrons, and run aground the same way you would if you thought horses were cars full of hay. It's a different transport tool that gives the same results, you just have to know how to…

I disagree that EV-s are held back by misconceptions. More their price and range.

Depends a lot on the particular example. My Lightning was less expensive than the Powerboost I had been shopping for originally. And 250-300 miles is well beyond my typical daily driving range requirement (and Superchargers are pretty plentiful in most of the areas I ever find myself).
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