Of note: the US's per capita consumption of meat has increased by more than 100 pounds over the last century[1]. We now consume an immense amount of meat per person in this country. That increase is disproportionately in poultry, but we also consume more beef[2]. A demand for the average American to eat more meat would have to explain, as a baseline, why our already positive trend in meat consumption isn't yielding p…
It says 1.2-1.6 grams of protein and healthy fats per kilogram of body weight, from animal and plant sources (including milk). Is that really advocating for more meat?
I really like this study of a population of highly trained athletes and their diets/protein intake: https://pubmed.ncbi.nlm.nih.gov/27710150/
In that study they eat > 1.2g protein/kg body weight, but 43% of that is "plant sources", meaning grains, legumes, fruits and vegetables. Like one serving of oatmeal is 6g, things you don't think of as "protein" add up and you have to count them. The athletes in that study are Dutch and 19% of their protein intake came from bread.
But what always happens with protein recommendations is that they say "x grams protein/kg bodyweight" but people hear "protein is meat, you are telling me to eat x grams/kg bodyweight of meat." Very few people ever look closely enough at their diet to develop an intuitive sense for counting macros.