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Vietnam bans unskippable ads

saigoneer.com

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Re: Vietnam bans unskippable ads

#403
post #378
post #275

Earlier quoted context omitted.

No, I mean there are ads with a "close button" in the corner, and then a few seconds later the real close button will appear and it'll weirdly overlap it. Because the first one was fake, just part of the image asset of the ad. They're very very clearly click-fraud tricks, and most platforms will ban them if they're caught. But by clicking on the ad, it closes the ad, and there's no way to go back and report them, nor…

> The whole industry runs on scams like this Wasn’t there an article here a few days ago about Facebook specialising in hiding such malicious ads from testers and law enforcement to maximise gains?

Yep: https://www.reuters.com/investigations/meta-created-playbook...

Re: Vietnam bans unskippable ads

#404
post #42

I just uninstalled a game from my mobile phone this morning that had heavy ad usage. It was interesting to note the different ad display strategies. From least to most annoying: - display a static ad, have the "x" to close appear soon (3-10 seconds) - display an animated ad, have the "x" to close appear soon (3-10 seconds) - display a static ad, have the "x" to close appear after 20-30 seconds - display an animated a…

> It seems like the monkey's-paw curse for this kind of legislation is to show several ads in a row, each allowing you to skip them after 5 seconds.

As is often the case I think that means the restrictions should just get even more strict, e.g., "no ad may ever be longer than X seconds and no app may ever show more than Y seconds of total ads within any 24-hour period". Then add some extra clause like "any attempt to circumvent or subvert these rules is punishable by fines up to 10x the company's gross annual revenue, plus asset forfeiture and prison for executives". People at companies should be deathly afraid of ever accidentally crossing the line into abusive behavior.

Re: Vietnam bans unskippable ads

#405

Earlier quoted context omitted.

I can tell you how the ad companies will implement this. For Rewarded ads (the longest ones, that are at least 30 seconds, and sometimes as high as 60 seconds), they'll move to that succession model, but the succession will take you at least 30 seconds. Oh you skipped an ad after 5 seconds? No worries, here's another ad. You watched the first ad for the full 30 seconds? No more ads for you. It'll probably be a win fo…

If it's a win they would do it already, no? There's no law against it, is there.

I've worked for two companies that did mobile ads, and one other that did web ads.

The web ad company was hampered by poor engineering and management that had big glory projects that were poorly conceived or too ambitious; they no longer exist.

The first mobile ad company was constrained by ethics and prioritized a better experience over earning that last fraction of a percent (though most people on the outside would disagree on principle).

The second mobile ad company had a decent API designer early, and managed to capture a specific role in advertising. That role gave them access to data that ended up being wildly useful for purposes other than it's original intention, and they've done well based on that. But they are completely mired in in-fighting, executives who only bother to come in and be seen for quarterly results, and they don't do *anything* unless someone else does it first. They don't have a functional legal department and engineers are afraid that their head will be on the block if something goes wrong, and everyone is afraid of killing the golden goose.

So no, I suspect it hasn't happened because almost nobody thought of it, and the people that did are too afraid to be a trailblazer.

And we've already seen the precursors for it. Chaining multiple short ads together to add enough value to be worth it for an in-game reward is the beginning of it. It's not a very far leap.

Re: Vietnam bans unskippable ads

#406
post #308

Earlier quoted context omitted.

As a full mea culpa, I once implemented this years ago for an open-source project (non-ad-related) that could have an unpredictable number of steps with unpredictable timing. We went with an algorithm that would add a % of the remaining progress on each status tick, so, while it would inevitably decelerate, at least users would know that the processing wasn't just frozen. It was a compromise that let us focus our lim…

I've done something similar with a progress bar back in the early days. The task needed to do 10 things, so when each one completed the bar would move 10%. So the bar indicated completion in terms of things that needed to be done but not really in terms of time. It was quick and dirty and we had higher priorities but someone insisted on a "progress bar" so that was the easiest thing.

That’s perfectly acceptable, in particular if you also display “step x of 10”, so the user knows the bar doesn’t indicate time.

Re: Vietnam bans unskippable ads

#407
post #77

Earlier quoted context omitted.

While I agree that the world would be better without ads in their current form, we should think why are ads required and what are the benefits. The main issue is how you discover a new product. The main benefit to society is/could be faster progress. The main downside to society could be unhappy people that consume crap. I think smart people should think about alternative solutions, not just think "ads are the proble…

> The main issue is how you discover a new product. We live in the information age. How did you learn about your programming languages? Ads?

I learnt Basic, C++ in that order because at the time there were the only options (Basic because of a computer like Sinclair that only had basic, C++ because there was the only thing offered as a course at a computer club around).

Programming languages are easier to discover because they are a reasonable number (tens) you can asses, they are very important (if you are in the field), so you can invest a lot of time in choosing and following the trends.

I will not spend the same amount of time deciding about everything...

One thing that I prefer something like ads/reviews (and in fact works well enough in my case): cultural events in the city I live.

Re: Vietnam bans unskippable ads

#408

Earlier quoted context omitted.

whoa -- I've never run into these. I've seen interactive puzzle ads, but the "X" to close always pops up in 20-30 seconds.

I noticed an interesting hybrid – you get an interactive ad, if you interact with it, complete the level, engage with the ad etc. you get the close button immediately, if you idle you have to wait ~30 seconds. Feels very deplorable to me.

Google's AdMob has been doing these. Often it's something simple like completing a puzzle. I hate that I prefer these ads because it shortens the time until I get back to my game.

Re: Vietnam bans unskippable ads

#409
post #308

Earlier quoted context omitted.

My favorite most annoying ad tactic is the trick slowing down progress bar. It starts off fast making it seem like it’s going to be, say, a ten-second ad so you decide to suffer through it… but progressively slows so you notice at like the 20 second mark you’re only 2/3 of the way through the progress bar, so probably less than halfway done. Murderous rage.

As a full mea culpa, I once implemented this years ago for an open-source project (non-ad-related) that could have an unpredictable number of steps with unpredictable timing. We went with an algorithm that would add a % of the remaining progress on each status tick, so, while it would inevitably decelerate, at least users would know that the processing wasn't just frozen. It was a compromise that let us focus our lim…

If the only purpose is to show progress and you don’t known the total number of steps in advance, it’s better to show information about the current step and/or substep. Otherwise when your processing actually freezes, the UI would still happily show an advancing progress bar. That’s worse than even just showing a spinner animation or similar.

Re: Vietnam bans unskippable ads

#410
post #13

I've often wondered whether the world would be better without ads. The incentive to create services (especially in social media) that strive to addict their users feels toxic to society. Often, it feels uncertain whether these services are providing actual value, and I suspect that whether a user would pay for a service in lieu of watching ads is incidentally a good barometer for whether real value is present. Don't…

I pay for YouTube Premium, which would in theory pull me out of the perverse incentive structure around an ad-based model. Yet I feel like I still get pushed toward all the same “features” of ad-funded accounts. I find it incredibly frustrating and keep sending feature requests and reporting site issues as a result.

Can you explain what features you're talking about? Do you mean stuff like "shorts"?
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