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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#401

Earlier quoted context omitted.

The brand rot will be disgusting here. I thought "family" companies like Nintendo and Disney hit so hard, against their best interests, because they didn't want the next pregnant Elsa or Nazi Mario to cause a storm on their carefully tailored brands. Seems like Nintendo still has that long term thinking. Disney was just waiting for the right price.

I mean, Disney can do basically whatever it wants and nothing will change. If my gay, Muslim friends are still willing to patronize the parks, despite their very real disagreement with how Disney conducts its business, then what hope is there for the exhausted, overworked mom whose child won't stop wailing about watching Frozen ? This will absolutely tarnish the brand, and yet people will still consume Disney slop.

> If my gay, Muslim friends are still willing to patronize the parks, despite their very real disagreement with how Disney conducts its business

What is this referring to?

Re: The Walt Disney Company and OpenAI Partner on Sora

#402

Earlier quoted context omitted.

Dysneys characters are entering the public domain, they can either cash out now or not at all. Mickey mouse is now copyright free, pluto is in two weeks, then pretty much the whole roster by 2030 https://michelsonip.com/news/disney-characters-in-the-public...

Mickey Mouse's character design as of 1930 is in the public domain. But if you ask an AI image model for "Mickey Mouse", you'll probably get something based on more recent versions of the character which are still copyrighted.

Mickey Mouse with red shorts and at least yellow gloves is already in the public domain: https://old.reddit.com/r/publicdomain/comments/18w4lnf/since...

The "modern" Mickey Mouse will be at the public domain in about five years.

Re: The Walt Disney Company and OpenAI Partner on Sora

#403

buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…

Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged

This is probably very similar to what happened!

Re: The Walt Disney Company and OpenAI Partner on Sora

#404

Earlier quoted context omitted.

>Now that the creation/consumption funnel inverts or becomes combined, the IP holders can charge a shit ton of money to these platforms. Everyone is a creator, and IP enablement is a massive money making opportunity. This would be worrying if the content was 1) actually good or 2) not freely available. Trying to charge premiums for slop never works. Just ask McDonald's 2-3 years back. The damage to the Star Wars bran…

> This would be worrying if the content was 1) actually good or 2) not freely available. The content is not freely available. You pay for it with ads or premium subscriptions. There is a massive amount of money being passed around behind the scenes. When IP holders cut off Google's ability to host IP content, 50+% of YouTube immediately dies overnight. Looking at the top videos on YouTube this week, 7 of the top 10 a…

>The content is not freely available. You pay for it with ads or premium subscriptions.

Okay, free with ads is "free" to consumers. That will get swamped by tiktok. Subscription is premium. People won't pay for slop. Those are both covered.

>There is a massive amount of money being passed around behind the scenes.

Yes. But who's making a profit? You can only shuffle money for so long, and we're hitting the breaking point of that. Ads won't invest into platforms they suspect are filled with bots and don't give ROI. Companies won't invest once saying "AI" isn't a get rich quick scheme. Customers won't invest once they run out of money.

It works, until it doesn't. Then it's suddenly freefall and people will act like they didn't hear creaking for 5- 10 years.

>When IP holders cut off Google's ability to host IP content, 50+% of YouTube immediately dies overnight.

YouTube isn't really known for "IP content". That debate ended in 2010 with Viacom. They in fact rampantly remove traces of IP content.

Meanwhile, they have a monopoly on video hosting and control payouts in an opaque way to millions of non-IP creators. unless you think it's the end of premium media as we know it, Disney is still going to host trailers on YouTube and Vevo will host music videos. There's no reason to go anywhere. Disney+ and YouTube can exist simultaneously.

>To be clear, this was made by some of the top humans in their field. And despite massive critical panning, it did print money for Disney (perhaps at the cost of long term engagement/interest).

Yeah, in complete agreement. Short term monies, long term damage. Media has a "lingering effect" where results on the prequel will pass into the sequel and vice versa. So you can still have a profitable but panned release simply because previous movie was that well received.

>It's the difficulty, cost, time, talent element. People consume more human content because more human content is created. Orders of magnitude more. It's easy.

Do you think that if we had the same amount of animation as we did live action content that they'd be consumed equally? I'm a huge animation fan and very skeptical.

Consider this phenomenon

https://erdavis.com/2021/06/14/do-women-who-pose-with-their-...

Even in art spaces, people will engage more with the presence of a human face. Females more, but even males get a noticeable boost You can chalk it up to lust or familiarity or anything else, but there seems there's some deeper issue at work than simply "there's more live action slop for now".

If we do get more animation slop, I think it will veer a lot more towards hyperrealism instead, for similar reasons. I always see it as uncanny, but it doesn't seem to hinder as much on others. It'll just be trying to mimic live action at the end of the day.

>Kids on twitch are watching each other become anime girls and furries with VTuber tech. They're willingly becoming those things and building fantasy worlds bigger than their public face identities. We just haven't had the technology to enable it at a wide scale yet.

Sure. Animation is more engaging with kids. Kids aren't profitable, though. Their parents are. Unless its with ads, but advertising targeting kids has so much red tape.

I dont see a profitable model out of a media empire focusing on kids. Even Nintendo gets a lot of its money off of merchandising despite selling premium games with rare sales.

Re: The Walt Disney Company and OpenAI Partner on Sora

#405
post #42
post #32

I never thought this could happen, especially after the "Ghibli scandal". OpenAI has pulled a majestic business move. They got to allow people to generate Disney characters without issue AND will give 1 billion dollars to OpenAI? Now the internet will be flooded by Disney character's videos, and since they don't have to pretend they didn't train on their intellectual property anymore I'm really curious to see where t…

> Now the internet will be flooded by Disney character's videos How is Disney okay with this anyway? They've sent their lawyers after daycare centers who dared to paint a picture of a Disney character on their walls. Why are they suddenly going to ignore me prompting a video of Winnie the Pooh hitting the bong?

They say that if you were to parachute Sam onto North Sentinel Island and come back in five years to check on him, he'd be their king.

Re: The Walt Disney Company and OpenAI Partner on Sora

#406

Earlier quoted context omitted.

When I became a parent I was really surprised at how much crap Disney puts out. My previous exposure had just been their blockbuster movies which showed a close attention to detail. But you scratch under the surface and it's an endless pile of awful quality clothing, crappy lunchboxes, that kind of thing. To the point where you assume it's an unauthorized rip off until you discover they license to anyone. And to say…

> And to say nothing of the shoddy quality of their TV shows. Mickey Mouse Clubhouse's lazy CG animation and unimaginative storytelling is shocking given Mickey is supposed to be their signature character. ≤4-year-olds do not care: there's bright colours and motion, and some semblance of story. The point is not to give some kind of lesson, but to distract/entertain (and probably release dopamine). See also Paw Patrol…

> See also Paw Patrol, Spidey Amazing Friends, PJ Masks, etc.

These shows are honestly fine. They all depict kids working together as a team, solving problems, and navigating socializing with each other. (And in the case of Paw Patrol, some environmentalism. And a few terrible puns.)

It's not like the Smurfs, Rocket Robin Hood, The Mighty Hercules, He-Man, Care Bears, etc. that I watched growing up were that much better.

Meanwhile Prime Video has shows that are basically cartoon cars going through a carwash for an hour. And YouTube has much, much worse junk like rapid-fire 60 second unboxing videos, and morons fake-reacting to various colours of slime.

Re: The Walt Disney Company and OpenAI Partner on Sora

#407

buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…

Disney said "Our IP is $1B for a 3yr license, or we sue" Altman said "We can pay with equity, but let's frame it as an investment" No cash exchanged

[deleted]

Re: The Walt Disney Company and OpenAI Partner on Sora

#408

buried the lede: > As part of the agreement, Disney will make a $1 billion equity investment in OpenAI, and receive warrants to purchase additional equity. I say this with no snark or disdain: Sam has mastered the art of the flywheel. Re licensed ai videos, if anyone wants to see the perspective the C-suites are being sold on, check out this episode of Belloni's The Town, in which they discuss the vision for AI + IP…

>I say this with no snark or disdain: Sam has mastered the art of the flywheel. It's been his entire career. Guy has made billions of dollars from talking.

Yeah, he’s a sociopath

Re: The Walt Disney Company and OpenAI Partner on Sora

#409
post #32

I never thought this could happen, especially after the "Ghibli scandal". OpenAI has pulled a majestic business move. They got to allow people to generate Disney characters without issue AND will give 1 billion dollars to OpenAI? Now the internet will be flooded by Disney character's videos, and since they don't have to pretend they didn't train on their intellectual property anymore I'm really curious to see where t…

IMHO the smart people saw the "Ghibli scandal" and thought "omg this is the feature of IP". You don't like the last Star Wars trilogy? Pay us a few hundred dollars and you can rewrite your own story, thank you very much this is where you put the credit card number. It was INEVITABLE.

I’m pretty sure people don’t want that for the same reason people buy books instead of writing things they want to read. It’s not just to save the effort— stories are good because they surprise, challenge, and inspire us. I think the idea of the “everyone can make the exact movies they want to see” thing conceptually makes sense at first blush, but I just don’t think people want something that matches their assumptions entirely.

Not only that, they’re materially worse than real movies. Designer t-shirts still sell despite people being able to buy blank t-shirts and color them in with laundry markers.

Re: The Walt Disney Company and OpenAI Partner on Sora

#410
post #295

Earlier quoted context omitted.

openai prbly is my most favorite because everyone else is obsessed with job replacement as the final goal

The endgame of every single one of them is replacement of labor, it's the only way the level of investment makes sense. Whether each org profits from it directly or indirectly is immaterial.

why not sell ads and products?
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