Earlier quoted context omitted.
Because a megacorporation hires psychologists (in the form of marketers) to gin up scenarios where class mobility is implied as a subtext in the acquisition of their goods? I mean, who doesn't want to have the fun/get the girls/get the money because they bought {insert product here}? How is one to defend one's self against the constant onslaught of bullshit meant to part fools with their money? How is an individual s…
People still have agency. It's like when you were a kid and your mother asked you - "would you jump off a cliff too?"
You'd be surprised how many people could be convinced to jump off the cliff, if billions of dollars were spent on manipulating them into jumping.