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Traditional search is a mutually beneficial arrangement, but LLM search is parasitic.Traditional search is mutually beneficial... to search providers and publishers. At expense of the users. LLM search is becoming popular because it lets users, for however short time this will last, escape the fruits of the "mutually beneficial arrangement".
If anything, that arrangement of publishers and providers became an actual parasite on society at large these days. Publishers, in particular, will keep whining about being cut off; I have zero sympathy - people reach for LLMs precisely because publishers have been publishing trash and poison, entirely intentionally, optimizing for the parasitic business model, and it got so bad that the major use of LLMs is wading through that sea of bullshit, so that we don't have to.
The ad-driven business model of publishing has been a disaster for a society, and deserves to be burned down completely.
(Unfortunately, LLMs will work only for a short while, they're very much vulnerable to capture by advertisers - which means also by those publishers who now theatrically whine.)