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Facebook Is Letting Job Advertisers Target Only Men

propublica.org

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Re: Facebook Is Letting Job Advertisers Target Only Men

#401

Post by eridius »

rmdashrfroot wrote: post #278
eridius wrote: post #150

Earlier quoted context omitted.

Wow I have a lot more respect for Duolingo now. That's great!

Why does promoting special treatment rather than fairness increase your respect for them?

What's fair about perpetuating the systematic discrimination that women in tech face?

And in what way is this special treatment?

Companies use a variety of different metrics by which to determine which schools they should recruit from. "We want to increase our diversity" is a reasonable metric to use, and "recruit from colleges with an above-average percentage of people in a minority group we've chosen to view as important" is a reasonable way to accomplish that.

I shouldn't have to point this out, but diversity is more than just a buzzword. Increasing diversity on the development side improves the final product, for a variety of reasons.

Re: Facebook Is Letting Job Advertisers Target Only Men

#402

Post by jtms »

Endy wrote: post #196
jtms wrote: post #41

well guess what... the overwhelming majority of uber drivers ARE men - why would you want to waste your ad spend on a non-productive demo?

Because of the law and the EEOC.

Google lets you target male/female demo's and, to my knowledge, always has. Literally every advertiser does this and always has. I am not sure why this article even exists.

    With demographic targeting in Google Ads, you can reach a 
    specific set of potential customers who are likely to be 
    within a particular age range, gender, parental status, 
    or household income. For instance, if you run a fitness 
    studio exclusively for women, demographic targeting could 
    help you avoid showing your ads to men.
https://support.google.com/google-ads/answer/2580383?co=ADWO...

Re: Facebook Is Letting Job Advertisers Target Only Men

#403

Post by IanCal »

busterarm wrote: post #386
IanCal wrote: post #374

Earlier quoted context omitted.

We are very specifically on a topic about what facebook does, and what I was originally replying to you about was that I think your general findings are not particularly relevant when looking at facebook. You said this story is totally overblown because gender targeting isn't normally very accurate, but here it absolutely will be because a large number of people will accurately set this value on their own profile. >…

So let's think this thing through for a second. This will be best read in a Louis Rossmann-esque manner. Hypothetical me: An HR staffer at a company with a headcount large enough to need an HR department. I get to post job listings and spend advertising dollars for those listings on Facebook. Hypothetical my manager: Female. As ~75% of HR managers _globally_ are. Oh yeah, hypothetical me again: Also female; depending…

You've been arguing up until now that you can't target adverts to a particular gender. Do you now agree it seems you can?

Re: Facebook Is Letting Job Advertisers Target Only Men

#404

Post by ramblerouser »

obmelvin wrote: post #336
ramblerouser wrote: post #107

Earlier quoted context omitted.

Does "have an issue with it" mean "put people in jail for it"? Because thats what it sounds like you're getting at.

Where in the world did you get that from? I never said anything of the sort. I literally take issue with it, as in I don't think it is right. I said nothing about the implications and I certainly don't think someone should be jailed for poor recruiting practices.

Making something illegal means putting people in jail directly or if they refuse to cooperate. In many countries this is what happens to people with what you would consider poor recruiting practices. It's usually called something like discrimination against a protected class. Many people in power today consider your rejection of jailtime for poor recruiting practices a sexist position.

Re: Facebook Is Letting Job Advertisers Target Only Men

#405

Post by kthejoker2 »

gascan wrote: post #358
mdasen wrote: post #203

Earlier quoted context omitted.

https://en.wikipedia.org/wiki/Disparate_impact One thing you might be interested in reading about is Disparate Impact. Discrimination cases can be proven by showing that a practice has a disproportionately adverse impact on members of a protected class, even in the absence of intentional discrimination. The Supreme Court noted in Griggs v. Duke Power Co that the Civil Rights Act bans "not only overt discrimination bu…

if I run a tech company and wanted to target "people you are into the Python programming language", that's a group that will likely skew male... "Yeah, um, we want programmers and I thought targeting people into Python was reasonable." That does sound reasonable. It's not meant as a proxy for gender, but for an interest/skill that is closely related to the job Ok, I'm not deeply informed on Disparate Impact, but as y…

Job requirements are generally immune from discriminatory impact cases. That is, only someone who otherwise was a fit for the role but was discriminated against has standing to sue.

Re: Facebook Is Letting Job Advertisers Target Only Men

#406

Post by pteredactyl »

gant wrote: post #398
pteredactyl wrote: post #396

Earlier quoted context omitted.

Ahh yes.. Rational wiki, a bastion of truth. I'd suggest first source materials. Not echo-chamber drivel. Peace!

Last I checked both articles have extensive "References" sections. Unless you actually like what you read, in that case I'll just have to deal with that. Unfortunate that stuck up people like you exist, but I'm not going to change that on this bastion of techbro-ism. (I know you people hate that word, so I made sure to use it)

haha

Re: Facebook Is Letting Job Advertisers Target Only Men

#407

Post by contem »

PeterisP wrote: post #193
contem wrote: post #18

From the original pitch deck: > thefacebook.com allows for targeted advertisement on the basis of any (or a combination of) the following parameters: > College/University, Sexual Orientation, Degree Type, Zip Code, Concentration, Dating interests, Courses taken, Personal Interests, Class Year, Clubs and Jobs, House/Dormitory, Political Bent, Age, Number of friends, Gender, Site Usage. So blatant targeted advertisemen…

There's a difference between the types of advertisement. It's okay to target ads based on gender if you're advertising shirts or shampoo or whatever. It's illegal if you're advertising jobs.

Yeah, there may be a legal difference, and there has to be a point where the majority starts to say: Hey! That's wrong!

I think the fundamental difference is null. Or maybe I am just one of the first to start to say: Hey! That's wrong!

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