IMHO, antitrust fines/penalties should change from amount of money to some other type of penalty, like temporary market exclusion/block or something, otherwise companies like Google and others can simply use its cash (that's was also made due to the unfair advantage), pay the fine and move on to the next market dominance. They will always have cash to pay, even if the fines are higher and higher. They kind of expect…
But from the governments perspective that defeats the whole purpose, which is to raise funds.