In hindsight, it's obvious to everyone that Valasek
and Miller went too far. Renting a track for a few
hours costs less than the plane ticket for the
journalist to come out and visit them.
In a good world, this would be true. In the world we actually live in, we should remember that a different group of researchers did this in 2010 and 2011[0] and as far as I know, not a single automobile was recalled from the road over that. This time, over a million were.
Security researchers do irresponsible shit like this because too many organizations don't fix bugs when they're "disclosed responsibly". And no one cares about that. When an organization sits on a bug that was quietly reported, no one tells them they're being irresponsible or endangering anyone. It's only after someone does something "reckless" enough with a bug that change happens, and then we blame the people who did some particular reckless event, rather than the people who created a whole system of reckless neglect.
Don't get me wrong. I wish we lived in a world where security researchers didn't have to disable cars on a public highway to make a god damn point. But I don't blame them that we live in a world where that may well be the best avenue available to them to get dangerous flaws fixed.
[0] http://www.autosec.org/publications.html