This is the first time I am reading about this product but why mag stripe over smart cards? isn't it less secure and deprecated technology? it seems very useful but relying on mag stripe isn't the best move, no? Perhaps they couldn't "switch cards" while using smart cards so mag stripe was the only solution?
In the USA, magnetic swipe readers are EVERYwhere. And the collection of credit and debit networks connect every reader with almost every bank. It "just works" everywhere, and it's "impossible" for a retailer to be unable to connect to your bank. -Chip-and-pin? The card reader probably can't read it. -Apple/Google wallet and similar services? The card reader probably doesn't have an antenna for it. (Especially small…
However, the transition is coming to the US sooner rather than later. Banks want to see this transition happen quickly so that they can reduce fraud rates. Merchants that don't want to spend money on new terminals will be prodded along by the banks pushing fraud liability over to them.
This all ultimately means that this iteration of the Coin Card (mag-stripe only) has a pretty limited shelf life.