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'Buy button' to be added to Google search results

bbc.co.uk

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Re: 'Buy button' to be added to Google search results

#41

Post by josefresco »

prophead wrote: post #11
josefresco wrote: post #5

This as an extension to AdWords doesn't seem like a horrible idea. For some retailers, allowing Google to complete an order might be a net improvement over their own store/experience. For the small to medium size etailers, Google most likely can offer superior experience and an "order is an order" assuming the net profit is reasonable.

Advertisers will also opt-in to using it as a way of differentiating their Ad from competitors. Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.

Exactly, just the the click-to-call and other ad extensions. If the CAC goes down small to mid-size retailers won't care.

Re: 'Buy button' to be added to Google search results

#42

Post by mreiland »

DanBC wrote: post #40
mreiland wrote: post #36

Earlier quoted context omitted.

what? I've never ever ever had an issue with amazon search, can you explain what you mean?

Search for [Pure One Mini] (pure is the manufacturer, one mini is the product name, of a DABS portable radio.) you get a bunch of results that just aren't relevant. You get accessories for this device, you get accessories for other devices from this manufacturer, you get other devices from this manufacturer, you get devices and accessories from other manufacturers. You have to use the side bar to restrict the product…

Sansa Fuze

http://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3D...

The top 3 results, in order,

- 4 GB sansa Fuze player

- sansa Fuze player clip

- 8 GB sansa Fuze player

Here's a search that finds the portable radio using the search terms "pure one mini portable radio"

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dap...

and a search for "microwave" http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3D...

All 3 searches have the relevant items at the top.

I'm not saying Amazon search is perfect, but you know, sometimes I have to modify my search in order to find what I want on google too.

Re: 'Buy button' to be added to Google search results

#43

Post by natch »

baldfat wrote: post #39
natch wrote: post #38

Earlier quoted context omitted.

Read the story.

I did read the story. The purchase is the stores purchase minus the click to the checkout box.

I'm talking about the story I linked, where someone is selling a pirated copy of an author's book on Google Play. Google is happily collecting a portion of the proceeds on the pirated book, while refusing to remove the pirated book from the marketplace. So.. not cool.
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