One neat thing Amazon are doing with this product, which I hadn't considered as an "internet of things" option, is making each unit of hardware order a single supplier's goods. All the example buttons say "Tide" or "Bounty" or "Gillette" or "Olay" right on the button - all Procter & Gamble. And the other goods pictured [1] are all brand-name goods with fairly big marketing budgets. In the jargon of the grocery indust…
That's a really insightful strategy. Amazon wins by not needing to sink more development time into cheaper hardware by getting P&G to offset costs, while P&G wins by effectively pays a one-time fee per customer per product to ensure a steady stream of sales. Hadn't thought of that angle at all. Enlightening comment!
Sounds like a win / win for both P&G and Amazon...