I really appreciate the resources provided. But I'm not a fan of the website suggesting that I want/need privacy because I have something to hide.
The name is provacative, it is on purpose. A better phrase could have been, "we, as a society, have things to hide from companies and government", but it was too long :)
I understand that we're in an individualistic society, and that personal concerns are more effective at driving behavior than societal concerns, but as the responses here show that many people equate hiding with guilt we might as well address both :)