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Google Says More Searches Now on Mobile Than on Desktop

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Re: Google Says More Searches Now on Mobile Than on Desktop

#41

Earlier quoted context omitted.

God is this true. My girlfriend just types 'facebook' into the URL bar, then clicks on Facebook.com. I don't understand it.

So she navigates to facebook in 9 taps (facebook + select), while you get there in 16 (www.facebook.com)? Sounds to me like she's the one in the know.

No, he (like most of us) types `f` and the browser autocompletes.

Re: Google Says More Searches Now on Mobile Than on Desktop

#42
I used to work in Search at another company. You'd be surprised how often people would type "Google" in the search box (or "Facebook" or, in some cases, the name of the company itself, on whose search page they were on!)

Mobile is much harder to monetize than web; so it'll be interesting to see what this does to Google's numbers. Sponsored Search is, after all, their main bread and butter.

Re: Google Says More Searches Now on Mobile Than on Desktop

#43
post #12
post #10

Earlier quoted context omitted.

My wife uses speech input almost exclusively. She says that it is the most accurate way to text due to auto correct and simple typing errors that than need to be corrected or send a second corrected text. She hates most technology and just likes her old and tried ways and it has shocked me how much she picked up voice search and texting.

what phone does she have? I gave up on voice recognition a decade ago because I realized the thing has to work as good as an average person's ear/understanding capacity or it just stinks to use. So I said, I'll give it a decade or more. I still thought it was not there, since I never see people use Siri. Maybe I'm wrong?

Samsung Note 3. Also Siri is not as good as the Android voice.

Re: Google Says More Searches Now on Mobile Than on Desktop

#44
post #43
post #12

Earlier quoted context omitted.

what phone does she have? I gave up on voice recognition a decade ago because I realized the thing has to work as good as an average person's ear/understanding capacity or it just stinks to use. So I said, I'll give it a decade or more. I still thought it was not there, since I never see people use Siri. Maybe I'm wrong?

Samsung Note 3. Also Siri is not as good as the Android voice.

Didn't know that. Thanks. I'll check out this model, or a newer one. Still using a flip phone but it's about time, since pretty much everyone now talks through whatsapp in my country.

Re: Google Says More Searches Now on Mobile Than on Desktop

#45

That is not surprising at all. Most of people who use the Internet on mobile don't even now what a browser is, much less a domain name. They search every site they want to visit, even if they just needed to add .com to their search term to open the site straight away in the browser. The "Internet" is the google search box.

How does this affect advertisements and click rates? Often times I am presented with two results which are correct - one promoted (ad) and one search result. If I click the promoted one I am contributing to the advertisement's click through metrics. If more people are using google as their navigation aid, is the ad value still as important? Could facebook or other top services be paying $$$ in advertisement fees simp…

Navigational search queries (e.g. brand or site names) should usually be added as negative keywords in Adwords campaigns. This prevents your ads from being served for those keywords. To answer your question, ads are still very valuable for some types of searches - primarily those that are non-navigational in nature e.g. "personal injury lawyer + [city name]".

Re: Google Says More Searches Now on Mobile Than on Desktop

#46
post #22

I changed my desktop search engine to Bing. I use a proxy, I'm the only user of that particular IP, and I get constant nagging about too many searches from my network in google search. Good riddance.

Your proxy IP block has probably been flagged as a source of badness.

Re: Google Says More Searches Now on Mobile Than on Desktop

#47

Earlier quoted context omitted.

God is this true. My girlfriend just types 'facebook' into the URL bar, then clicks on Facebook.com. I don't understand it.

So she navigates to facebook in 9 taps (facebook + select), while you get there in 16 (www.facebook.com)? Sounds to me like she's the one in the know.

Also my keyboard has a .com button, and I don't have to wait for two webpages to load, just one ;)
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