41–44 of 44 posts
The white Caslon/Trajan style all caps on a black background that Rand showed on one page of this document (top of page 77 of the original, page 5 of the PDF) pretty much was the Next retail logo from 1991 to 2007.
Paul rand writes: "There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be stripped." I'm very surprised that Paul Rand misses completely that the stripes in IBM symbol resembled how computers printed letters back in the time with matrix printers. There is…
Paul rand writes: "There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be stripped." I'm very surprised that Paul Rand misses completely that the stripes in IBM symbol resembled how computers printed letters back in the time with matrix printers. There is…
I always considered the stripes more reminiscent of the phosphor stripes of an old greenscreen.
So I think that Paul Rand misses the point when he says that the IBM stripes are meaningless, even when it was Paul Rand himself who designed the IBM logo[1].
[1] https://www-03.ibm.com/ibm/history/exhibits/logo/logo_8.html
Paul rand writes: "There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be stripped." I'm very surprised that Paul Rand misses completely that the stripes in IBM symbol resembled how computers printed letters back in the time with matrix printers. There is…
It was actually Paul Rand who put the stripes in the IBM logo.
: )