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How Chipotle, Pinkberry, and others win big by doing just a few things well

37signals.com

41–47 of 47 posts

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#41
post #27

Earlier quoted context omitted.

i think chipotle is delicious. it is the mcdonald's of mexicali

Somewhat literally: McDonalds holds a huge stake in Chipotle. Except Chipotle is way healthier and works better than most fast food joints.

I'm not sure I'd describe them as healthy, exactly. They do place a strong emphasis on using good ingedients, but portion sizes are huge -- a chicken burrito is more than 1,000 calories.

http://www.msnbc.msn.com/id/21838237/?pg=6#TDY_20WorstFoods

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#42
post #17

Earlier quoted context omitted.

> But every In-N-Out I've ever been to has a line out the door. That could also be explained by the fact that there are far less In-N-Out locations than Taco Bell, so one store has to handle demand from over a larger area than Taco Bells. If In-N-Out has the same density of locations as a Taco Bell, the per-store revenues will be quite different.

Sure but lets put it in context of this article. If I were looking to open one fast food franchise, I'd much rather be in the In-N-Out, do one thing well camp then Taco Bell's give them anything world. (this isn't to say Taco Bell's business is poor, I'd just rather do what In-N-Out does)

Taco Bell is also pretty successful, and that contradicts the article. Other contradictory examples are Olive Garden and The Cheesecake Factory, both of which have extensive menus and are wildly succesful, the latter also having the same scarcity dynamics and lines as In-N-Out.

Articles like this are annoying. There are multiple ways to success, and presenting one as clearly better than others when there are so many counterexamples is disingenuous.

In-N-Out has a simple menu, above average ingredient quality, and treats their workers pretty well. All great qualities. But it's pretty evident, especially when it comes to food, that you can be bad in all those areas and still be successful, and perhaps even outcompete those who are better than you, if you focus on price and consistency, even if the thing you're consistent at is being mediocre.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#43
post #16
post #8

Earlier quoted context omitted.

Why consider it the Starbucks of Mexican when it's owned by McDonald's, a better example than any of the companies mentioned thus far.

McDonald's bought into it early, expanded it, then spun it off as an IPO. They don't own a majority stake (if any of it) anymore.

They got involved because the first Chipotle was right near the McDonald's corporate offices in Denver -- the executives were eating there so much, they bought into the company!

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#44
post #7

Taco Bell has at least fifty menu items (not to mention their multi-brand restaurants). In-N-Out has, well, burgers, fries, shakes and soft drinks. Okay, In-N-Out does a great job. But a Taco Bell kitchen is about the same size, yet produces a substantially larger menu. How do they pull it off? Middleware. At In-N-Out, they make food out of potatoes, buns and refrigerated beef. At Taco Bell, they make food out of ing…

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Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#45
post #7

Taco Bell has at least fifty menu items (not to mention their multi-brand restaurants). In-N-Out has, well, burgers, fries, shakes and soft drinks. Okay, In-N-Out does a great job. But a Taco Bell kitchen is about the same size, yet produces a substantially larger menu. How do they pull it off? Middleware. At In-N-Out, they make food out of potatoes, buns and refrigerated beef. At Taco Bell, they make food out of ing…

In-N-Out has the highest profit per location and one of the highest employee retention rates of any fast food restaurant. Their ability to expand is limited more by their refusal to ever freeze their ingredients than anything else (they must stay within X distance of their cattle ranches).

Its a really impressive company, and one that I think backs up Jason's point. There was an amazing article on them recently that I'm struggling to find, if someone has the link and could post it that would be great (BusinessWeek?).

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#46
"Simple" as a discussion-starter? Great. "Simple" as a universal prescription? Maybe not.

Chipotle thrives on its simple offering; Cheesecake Factory thrives on its deep menu.

Larry Ellison fought against the "best of breed" concept to promote a unified Oracle Applications. A Cheesecake Factory style package.

The argument for "complex" is that once you've earned the trust of a customer, you can provide the spectrum of products/services that customer needs. You can be counted on to pick up all dropped balls.

(But maybe there is a completely pointless complexity - proliferation of marginal features - which we can simply avoid.)

The only reliable guide is complete focus on the customer's needs.

Re: How Chipotle, Pinkberry, and others win big by doing just a few things well

#47
post #15

Sure, and other companies win big by doing lots of things. Still worth restating though that doing 1 thing well can work great.

Like most 37signals articles, this presents a platitude backed by two examples. There are thousands of companies that succeed with the opposite strategy, and thousands that do something simple and fail. It's not even clear that Pinkberry succeeded because of its small product offering or due to some other factor. In fact, the first time I heard about it, a fan was raving about the incredible selection of toppings to…

Can you suggest any way of gaining a broader perspective? Both companies mentioned in the article are B2C and highly visible. They may have "visual punch" outweighing their "economic punch".

How can we get a broader, more realistic picture of what's really happening in the economy?

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