Except exclusive content deals could be viewed as Microsoft using its leverage in an existing monopoly to unfairly compete in the search engine space.
> using its leverage
What leverage would they be using to get a content deal?
How Bing could kill Google
41–50 of 56 posts
Re: How Bing could kill Google
#42This might work if Murdoch wasn't saying that he's not at all interested in being indexed, but in serving paying subscribers. Calacanis missed Murdoch's motive for opting out of Google: Not because Google's specifically a bad place to get traffic, but because Murdoch doesn't understand the benefits of search traffic enough to find a more appropriate solution.
Re: How Bing could kill Google
#43This is a smart move. If news starts disappearing from Google, why would people use it at all! And, the fact that Google supports "opt-out", makes this all the more easy!
Re: How Bing could kill Google
#44I think this is missing the point, which is that the new generation doesn't care about ink and paper news. There are some out there that seem to believe that people will "miss" outlets such as the NYTimes and WSJ, but I don't think that they will. All that really matters to people is getting relevant information and opinions about current events. Part of me thinks that most of the people defending ink and paper are d…
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Re: How Bing could kill Google
#45This is a smart move. If news starts disappearing from Google, why would people use it at all! And, the fact that Google supports "opt-out", makes this all the more easy!
People would use it because it is an amazing search engine.
I never use google for news, and I will use google even if bing pulls this little(big) stunt.
Re: How Bing could kill Google
#46robots.txt as ransom note
Re: How Bing could kill Google
#47Fountain of youth for 2 dinosaurs, I say.
Microsoft could lose relevancy if it doesn't gain a foot hold in the "markets of the future."
We are all familiar with the woes of the publishing industry.
The press could form an exclusive partnership with Microsoft to take down Google.
I wonder how risky this is considering you would still have indirect links to the publishers' content via, for example, blog posts or sites like Hacker News where there is meta-discussion of the content of those sites going on.
Re: How Bing could kill Google
#48Yeah...so on day 1, Bing goes after a bunch of exclusive indexing deals, and on day 2, Google does the same. Assuming you're a content provider who is willing to do a deal like this, and you're going to get roughly the same amount of money, who are you going to go with? Probably the guy who has 70% of the market. This seems like a quick way to get Google's market share to 80%.
But the next question is: Who has the deeper pockets with which to throw more money to the content providers?
Just looked up the latest balance sheets. GOOG has $12 billion in cash, MSFT $6 billion. And GOOG had positive cash flow in their last quarterly, MSFT was negative.
Re: How Bing could kill Google
#49I remember there was this company that had exclusive deals with content providers, in the early Web days. Oh - AOL - that was it. In fact I think I still have one of their CDs lying around somewhere.
I remember Scientific American being behind the AOL-wall, and thinking damn, SA should really be out here with everything else. But I also remember thinking there's no way I'm going to pay AOL for anything when there's so much else out here beyond the walls. And that was in the early Web days.
Today I can't believe that anyone would disassociate themselves from the World Wide Web, when virtually every potentially walled-off property has fistfuls of just as good competition out here.
Maybe with Bing it won't matter so much, as any browser can display results from multiple engines with the right add-on, or anyone can provide a web-app to do so. So the only people who will care about how this plays out is MS and Google; the rest of us will continue to just search and consume.
Murdoch's flirtation with building a giant tree-fort (NO GURLZ ALOWD!) will probably end up being an example of a doomed Maginot Line. "Rumble-rumble-rumble ... What's this? (It's a pay-wall, sir) Well, drive around it!"
I think, though, the most comprehensive attempt at re-enacting AOL is FaceBook. Sure, lots of people are in FaceBook, just like all our grandparents were. But there's still a lot of people outside of FaceBook, and anyone selling or renting content inside FaceBook isn't reaching any of those outsiders. And there's plenty outside the FaceBook wall to keep people busy and happy and informed (and blissfully un-poked).
Re: How Bing could kill Google
#50Except exclusive content deals could be viewed as Microsoft using its leverage in an existing monopoly to unfairly compete in the search engine space.
> using its leverage What leverage would they be using to get a content deal?
The leverage of having tons of money obtained from their monopolies. For Microsoft to "offer more revenue" they would have to pay the money straight out of their own coffers. It's unlikely their non-monopoly divisions (which are barely profitable) could support such a scheme.