I wonder to what extent a lifetime of exposure to advertising contributes to our craving for stuff. The article claims an evolutionary psychological explanation: anyone know of any research to back that up? Our ancestors were nomadic, so acquiring a lot of stuff wouldn't have made sense, would it? I wonder whether the super rich of the 17-century wanted to acquire stuff as much as we do. They would have had the means…
Interesting thought! However, I think in the case of the super rich of earlier times, the amassing of 'stuff' was a sign of material wealth. Hoarding fine linens, brilliant jewels, and the like would've served a different purpose. I think a parallel between the "middle class" (in quotes as I am unsure that term makes much sense depending on the period) of a time gone by and our era makes more sense. For them, I'd say…
So the question is, were the super rich then as acquisitive as we are today? Were there rooms in their mansions filled with pointless things? Or were they surprisingly spartan by the standards of today?
I'm trying to figure out whether our insatiable appetite for more and more stuff is a modern thing, or whether it's always been there. And if it is largely a modern thing, what caused it? Non-stop advertising?
Your point about amassing wealth in the form of jewels etc. is a good one.