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SEO penalties of moving our blog to a subdomain

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Re: SEO penalties of moving our blog to a subdomain

#42

I am a complete noob regarding SEO. My naive interpretation of the drop in rating is that it takes time for Google to rebuild the index. It needs not only the content on your website, but links from other websites and people's clicking habit to determine the ranking. On what level is my interpretation wrong?

not any more back in the day (several years ago) it used to take time for google to index a site

I think he's referring to domain authority (PageRank) and not just indexing. GoogleBot can hit your site several times a day and index things quickly. Building your domain authority on the other hand and connecting all the dots (like your back-link profile) takes a long time.

Re: SEO penalties of moving our blog to a subdomain

#43

Earlier quoted context omitted.

Any other comments on Moz? I thought their reputation was pretty good?

It has. Their software is not bad to be honest, a lot of SEOs think Moz is the be all end all but they aren't. There is a ton of hate for them as well which is unjust considering how much they've contributed to the industry.

i hear this quite often

>considering how much they've contributed to the industry.

SEO is single most hated online discipline and Moz is the market leader.

Re: SEO penalties of moving our blog to a subdomain

#44
post #36

Earlier quoted context omitted.

Any other comments on Moz? I thought their reputation was pretty good?

google has 400+ recommendations (specs, recommendations, posts) about what you have to do to perform well in google. without even counting schema.org or other initiatives. (google) analytics is an unbelievable powerful tool that has at some companies whole teams dedicated to it google webmaster tools is a unbelievable powerful tool that tells you 80% of everything that is wrong with your site. you can easily make it…

>a third party with its own interest

You say that as if Google don't have their own interests: encouraging more people to spend on Adwords, sending more clicks to sites using Adsense, sending more clicks to their own properties, encouraging more people to use Google Analytics.

Google don't want to send traffic to your site, they want to sell ads.

Re: SEO penalties of moving our blog to a subdomain

#45
At the risk of being slightly off-topic, when looking at the phrase "for better maintainability and performance with GitHub Pages' CDN and future-proofing in case we wanted to switch to a different platform down the road", I do not see a compelling reason for the work expenditure. Unsurprisingly, in solving problems they didn't actually have, they managed to create an entirely new set of problems that they wouldn't have otherwise had. (And the problems they created look to have teeth to boot.) To me, the lesson here is not about SEO, it's about effective management.

Re: SEO penalties of moving our blog to a subdomain

#46
post #40

Earlier quoted context omitted.

This is complete bullshit. Not reading SEO blogs is a TERRIBLE bit of advice. Read everything, and read it with a pinch of salt (Google's info more than most).

well, if you prioritize googles information on top of the other stuff, then there won't be an issue, as people would never find enough time to reach the other stuff, as googles information on the topic is very, very extensive. sadly a lot of people are not very good at prioritising information intake, that is why i stick with my "do not read SEO blogs" recommendation. the logic behind this is actually quite simple le…

Can't agree with that purely for the fact that Google is in the game of providing sly information. You think that HTTPS ranking factor blog didn't have ulterior motives? You think that the disavow tool info isn't just crowdsourcing spam info?

Simple rule for SEO or any online marketing is 'always test for yourself.' be it Google's info you're working off or Search Engine Journals. Blogs can provide a good starting point for non-professional SEOs who don't have the time or resources to do external domain tests. I've been in the game over 7 years now, Moz has always been a good resource.

Re: SEO penalties of moving our blog to a subdomain

#47
post #43

Earlier quoted context omitted.

It has. Their software is not bad to be honest, a lot of SEOs think Moz is the be all end all but they aren't. There is a ton of hate for them as well which is unjust considering how much they've contributed to the industry.

i hear this quite often >considering how much they've contributed to the industry. SEO is single most hated online discipline and Moz is the market leader.

Can't argue with this really. We're viewed as the used car salesman of the Internet. In fact the majority of us who work for larger brands and don't engage in black hat stuff are really just multi-disciplined online marketers. SEO is dead, long live SEO.

Re: SEO penalties of moving our blog to a subdomain

#48
post #2

If the image is correct, then I must be misunderstanding something. If the arrow is where you made you change to blog., what was the penalty? A very, very slight downtick in traffic from July -> August? Maybe you meant to say you made the switch in June?

I agree; also, there is no evidence that restoring to /blog 'fixed' the problem... it's possible they just lost traffic!

Re: SEO penalties of moving our blog to a subdomain

#50

It's weird to seeing people obsess over tiny little things just to please an algorithm.

An algorithm that is a primary determinate of whether customers find you.

Yes of course. I'm not saying that it's irrational, just that it's a strange situation.
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