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SwivelCard uses regular paper and has a USB drive embedded

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Re: SwivelCard uses regular paper and has a USB drive embedded

#41

Post by kevin_iP »

K2h wrote: post #39
Someone wrote: post #12

"Are there privacy issues since the cards use analytics and tracking? No, swivelCard uses the same sort of analytics and tracking that you would encounter with virtually any website." I would replace that "No" by a "Yes". Also, educate me: does "virtually any website" do tracking?

It all depends how you program the chip. If you didn't want to link to a website from the intelliPaper device, I'm sure you could load it with static content. I think it is a fair assessment that it is the same tracking as what could be applied to any web link, including a QR code.

K2h,

Kevin from intelliPaper here.

You bring up some good assumptions.

SwivelCard does not allow the content of the chip to be changed. It is read only, linking to a customer specified online experience.

Customized and personalized static content is offered on other intelliPaper products.

Question for you: How valuable would it be if I could coax the USB chip to act as a HID/keyboard, instead of a mass storage device? It could then hotkey into the browser, type a url, and simplify the customer experience even further...

Re: SwivelCard uses regular paper and has a USB drive embedded

#42

Post by shyn3 »

kevin_iP wrote: post #23
cix wrote: post #10

Earlier quoted context omitted.

Also what type of cost will be associated with these type of NFC chips, I can't assume a mass production of these would be inexpensive with those chips. Wouldn't just keeping the USB with the printed metallic ink and a QR code be more economical for mass production? Or will you have two separate models perhaps?

Kevin from intelliPaper here. We offer two separate formats of SwivelCard. NFC is a really good fit for some markets, and other markets don't have the adoption. By including NFC as a premium option, we can reduce the cost of just the USB experience and offer it for less.

Intriguing product. Where can I get a sample?

Re: SwivelCard uses regular paper and has a USB drive embedded

#43

Post by exit »

egypturnash wrote: post #16

These guys need to re-record this video several times until it's not painfully obvious that he's reading off a script. There's no emotion in his delivery at all; he sounds super bored. This also seems like a solution desperately looking for a problem to solve.

he sounds super bored? he sounds really enthusiastic / passionate about his product to me.

it's surprising to me how different perceptions of how people express themselves can be.

Re: SwivelCard uses regular paper and has a USB drive embedded

#45

Post by jahewson »

kevin_iP wrote: post #31
apendleton wrote: post #18

There probably was some point at which technologists still exchanged physical business cards but wanted people to access their digital content, but I get the sense that the physical card is decidedly on the way out, in favor of people directly connecting on Twitter or Github. It seems like, at least in the tech sector, the period when this would have been useful is already over.

Apendleton- Kevin from intelliPaper here. SwivelCard has bee a very good fit for many of our customers. One use has been to focus conversations. Consider a situation where you manage a portfolio that is constantly changing, and you want to draw attention to aspects of it and personalize your pitch to a client. How cool would it be to have a face-to-face conversation focusing on real issues, and end with "I've made a…

But you can already do that with a USB stick? It's not like they're expensive.

Re: SwivelCard uses regular paper and has a USB drive embedded

#46

Post by kevin_iP »

danso wrote: post #29

This will sound overly negative, but I'm asking from an old-fashioned perspective...but why is this easier/better than just printing a URL on a card...in that situation, the card-giver also has the ability to update the content on that destination. Or, why can't the technology be as simple as a read/write stick? The product seems to envision an idea of a "connected experience" not yet deliverable via a website...but…

Danso -

Kevin from intelliPaper here.

We appreciate the honest perspective.

I'm always looking for ideas - what comes to mind for lucrative forms of intelliPaper? (If you don't mind sharing...)

I'll jump around a bit here...

USB offers a familiar experience for accessing data. Many markets respond very well to this experience.

In our other products you can specific the digital content of the usb chip - and if you don't want to link to the intelliPaper servers for redirection (or even do something else entirely) we have a well-versed team to assist you. The SwivelCard product-line offers simplified features for mass production and adoption and doesn't offer these extended options.

Read/write is coming to intelliPaper - and we're exploring that impact on SwivelCard. We're not there yet. One concern I have is that if YOU can overwrite your own card before distributing it, should the person you give it to be able to do the same? I'd like to think you would be able to control that. We're currently refining the firmware, and exploring what methods work best for the average users to connect to the card to write to it without folding it. We'll likely come up with a small helper socket to assist in physical connection for reprogramming, but this is not refined yet.

Yes. Hosted/online services can, and do, go down. If the cloud goes down, SwivelCard is offline. While not ideal, most online services experience this problem and we've taken steps to reduce this happening. We're willing to embrace this because of the flexibility it affords the product. Given that static content can be obsolete fast - we're willing to work with the cloud because of the flexibility it provides.

Re: SwivelCard uses regular paper and has a USB drive embedded

#47

Post by kevin_iP »

borplk wrote: post #25
5toclose wrote: post #4

Earlier quoted context omitted.

Yes, there is a backend interface that allows the card owner to direct each individual card to any webpage they want. We do include QR code (printed on the back of the cards) and NFC inside.

If someone sticks it in their USB port, what do they see? A URL shortcut file they need to click on? Or some kind of fancy executable software?

borpik -

Kevin from intelliPaper here.

On SwivelCard the drive drive shows up labeled 'iPaper' and presents a file named 'Double-click to launch.html'

Once loaded, the browser redirects to your selected landing page.

If connectivity is not detected, a message indicates internet was not detected, and prompts to reload the page.

Re: SwivelCard uses regular paper and has a USB drive embedded

#48

Post by Mandatum »

Not sure how analytics could work/changing drive remotely without the user needing to install something. Doesn't sound overly safe/practical.. Unless it requires a network connection (ie the USB just holds a shortcut to a page on the swivelCard site).. Which sounds crap.

Re: SwivelCard uses regular paper and has a USB drive embedded

#49

Post by cix »

abritishguy wrote: post #13
cix wrote: post #8

Earlier quoted context omitted.

Corrected myself yet again, it seems you are not using a iPhone in the demo. I haven't ever used a Android with NFC before, does it really react instantly when certain proximity with a NFC chip as shown?

Yes

Doesn't keeping that "sniffing" make the system fundamentally insecure. Considering someone could bring a NFC chip nearby your device that redirects to a url extension that pulls a malicious script?

Re: SwivelCard uses regular paper and has a USB drive embedded

#50

Post by Joe_iP »

cix wrote: post #49
abritishguy wrote: post #13

Earlier quoted context omitted.

Yes

Doesn't keeping that "sniffing" make the system fundamentally insecure. Considering someone could bring a NFC chip nearby your device that redirects to a url extension that pulls a malicious script?

Cix, it is possible, but keep in mind in order for the NFC to transmit you literally have to be on top of the device and positioned just right. NFC is the most secure and convenient way to transmit information without an application. A good example of NFC in real world point-of-sale applications is Mastercard/Visa Paypass solutions.
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