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DRM and the Challenge of Serving Users

blog.mozilla.org

41–50 of 77 posts

Re: DRM and the Challenge of Serving Users

#41
post #32

So... how long until we reverse-engineer the CDM and write a free decryptor? Is there any indication that reverse-engineering the CDM would be technologically unfeasible? https://en.wikipedia.org/wiki/Smart_cow_problem

At least as feasible as a feature-compatible flash replacement.

Re: DRM and the Challenge of Serving Users

#42
I wish I could be against all DRM. Like many things in life, it's not that simple. I'm proud of Apple for successfully taking DRM out of the equation from music sales. But what about non-sales interactions?

We don't get DRM-free copies of all our music from Spotify, nor should we reasonably expect that. We are subscribing to a service that allows us access to music so long as we are paying customers. Why shouldn't there be light-touch DRM in place to keep us from flagrantly abusing the system and retaining all copies of the music after if/when we cancel our subscription?

Should we reasonably expect to be able to keep a copy of a television show that we streamed from abc.go.com? ABC makes far less money from showing us ads than if we purchased a copy from iTunes. They do this, part and parcel, because we don't get to keep a copy of the show after we're done watching.

From my perspective, DRM has no place in a "sales" relationship. We should have full usage rights whenever we buy a book, movie, or song.

DRM should exist for subscription services and ad-supported streaming. DRM should essentially serve to enforce the social and legal contract that says we are "borrowing" the books, movies, or songs for long as we have that relationship. Once that relationship is over, we can't use that stuff any more.

I suggest that we create an open-source DRM system designed to fairly protect the content creator in cases where the audience is "borrowing" the creative work (whether ad-supported or subscription).

Re: DRM and the Challenge of Serving Users

#43

> It will be easier for Firefox users to play DRM-enabled videos because they will not have to download Flash or Silverlight first. Firefox users will be able to choose whether to activate the new DRM system before it is accessed. Why not have this downloaded upon first use, the way that Flash and Silverlight have been? Also, isn't this what users on many Linux distros (e.g. Iceweasel on Debian) will have to do anywa…

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Re: DRM and the Challenge of Serving Users

#44
post #41
post #32

So... how long until we reverse-engineer the CDM and write a free decryptor? Is there any indication that reverse-engineering the CDM would be technologically unfeasible? https://en.wikipedia.org/wiki/Smart_cow_problem

At least as feasible as a feature-compatible flash replacement.

Do we need all that much? This isn't all of flash, which is a lot of work. This is just something that decrypts data streams, AIUI.

Re: DRM and the Challenge of Serving Users

#45
post #5

This is incredibly shameful. It's now only a matter of time before images, CSS, JavaScript, hell, even the text, are delivered through OS-specific, locked down CDMs. It will start with pissant sites nobody cares about (like the ones who are currently fighting AdBlock), but eventually a large site will demand it - most users will be using a device that handles this, and we will literally never have the Open Web ever a…

> It's now only a matter of time before images, CSS, JavaScript, hell, even the text, are delivered through OS-specific, locked down CDMs

Do you have any other sources that indicate this push? Seems a possibility but it's the first I've heard of this kind of lockdown. Seems like the cost would greatly outweigh the benefits...

Re: DRM and the Challenge of Serving Users

#46
post #35
post #17

Earlier quoted context omitted.

I also love being able to pay Apple money in exchange for DRM-free music . Also, DRM on video is approximately 0-efficient; pirates will still rip movies and upload them to torrent sites, freeloaders will still find free low-quality streaming movie sites, and the majority of non-technical users wouldn't be able to rip streaming video even without DRM. So: NO.

> the majority of non-technical users wouldn't be able to rip streaming video even without DRM. How hard would it be to make an app that made this easy for non-technical users, without DRM?

As easily as Mozilla can make an open-source DRM client... simple (DRM will be broken sooner rather than later, if it hasn't been already), but you can't distribute it. So we're back to "pirate channels", like all the movies today.

And in any case, this misses the point: non-technical users won't distribute pirated content, even if they could rip it. Who are they going to distribute it to? Friends? Whoever wants free movies, can get them easily. But the main advantage of streaming, on-demand-ness, remains in the hands of the big players, who can afford to lease the servers and pay for the bandwidth.

Re: DRM and the Challenge of Serving Users

#47
post #12

Earlier quoted context omitted.

Mozilla is working very hard to limit the DRM to Video. This matches what has happened in practice over the years. Ads and entertainment have been packaged up in Flash with DRM. EME paves that cowpath.

Just like they worked very hard to prevent EME?

The point is to put the slippery slope argument into context. Mozilla had made the sandbox very explicit and divorced form the rest of the content in the DOM.

Re: DRM and the Challenge of Serving Users

#48
post #33
post #30

Earlier quoted context omitted.

I assume that DRM has no effect on piracy (it doesn't) and it always degrades usability (it does). Which means scraping it off always has no financial impact except for improving usability of the service and reducing costs of using DRM itself. Better usability + more user friendliness = more satisfied users + more new users = more profit.

I don't think it's a reasonable assumption to make that DRM has no effect on piracy. It won't stop sophisticated pirates, but I do think it stops people from releasing an easy-to-use app that lets your grandma store Netflix movies locally.

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Re: DRM and the Challenge of Serving Users

#49
post #13
post #7

Earlier quoted context omitted.

DRM is never great. Show me one user who actually appreciates DRM itself. What you meant above is that users like the service. They could like it even more if it hadn't DRM garbage attached to it. I.e. DRM has nothing to do with what users like - it always degrades the quality of the service and the digital goods it delivers.

That's like saying nobody likes the turnstile on the subway. Of course not, but it enables the service to exist in the form it does. I'd much rather go through the turnstile, as awkward as it can be if you've got a suitcase, etc, than be forced to watch advertisements during my subway ride...

Some places don't use turnstiles. Instead, you voluntarily validate your ticket with a machine. To ensure compliance, random checks are performed, with a large penalty if you don't have a valid ticket. It's a pretty nice system.

Similarly, some places don't use DRM. I don't think it's made it into the video space yet, but legitimate DRM-free music is common. It seems to work pretty well.

To say that DRM enables the service to exist only works if there's no other, better way. But there is, and the only reason we don't get to have it is because of customer-hostile policies from media companies.

Re: DRM and the Challenge of Serving Users

#50
post #33
post #30

Earlier quoted context omitted.

I assume that DRM has no effect on piracy (it doesn't) and it always degrades usability (it does). Which means scraping it off always has no financial impact except for improving usability of the service and reducing costs of using DRM itself. Better usability + more user friendliness = more satisfied users + more new users = more profit.

I don't think it's a reasonable assumption to make that DRM has no effect on piracy. It won't stop sophisticated pirates, but I do think it stops people from releasing an easy-to-use app that lets your grandma store Netflix movies locally.

Why bother with letting grandma store Netflix movies locally in a hypothetical DRM-free world when you can just use BitTorrent to download them now?

There's no reason a BitTorrent movie downloader couldn't be made just as easy to use as a Netflix downloader. If one doesn't already exist, it's not because DRM is somehow stopping it.

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