I hate this trend that startup homepages seem to be going through. They don't seem to actually explain what their product is . All I can see from this page are a load of assertions that either: A) It's not the same as thing X B) It's better than thing Y, because of Z C) Their Q (which is part of their product) is really really good! To someone landing on the page, that doesn't tell me what they do on a grander, more…
We're working on a different website for explaining the approach of the product. Do you think that the following fails at explaining the idea of the product? prismic.io is a different approach to content management. It features a Writing Room for content writers to author and manage content, and a Content Query Api for developers to integrate managed content into any website or app.
Even doing something like including that at the top of the current website would work wonders for giving an explanation before delving into finer details.