Earlier quoted context omitted.
It is a terrific salespitch, especially in how it raises the subject of OTA updates while adroitly waltzing you past the obvious worry that a poorly tested OTA update will brick your car.
> a poorly tested OTA update will brick your car This is possibly true (though I'd be surprised if they didn't have serious precautions in place to prevent a total firmware brick, even fairly cheap electronics are difficult to really brick these days, with multistage/multipartition bootloaders and such). However, given the amazingly large amount of costly meatspace work they would cause themselves by sending out an O…
It should be possible now to have a rollback function built into engine controllers.