Apple is such an absolutely massive company, but Musk makes them look so small. On the one hand, Apple has more brand recognition and cash than God. On the other hand, when you spend your time dreaming about electric cars, rockets, and hyperloops... who would want to play with laptops? Musk plays the game on an entirely different level. I think Sergey Brin understands this. Google is playing on that level. Self-drivi…
>>The future will be a different world, and while Apple shaped much of the last 20 years, I'm afraid that time is over. This statement is a very good example of how successful Apple's secrecy practices are. You look at Google and seeing all the "cool" shit they are publicizing. Glass, robots, NLP, and so on. You then look at Apple and see... nothing. Maybe a few speculative press release from mysterious "sources" but…
Every one knew that a iPhone was coming. The surprise was just how radically different the UI was. The kind of thing they had packed in such a small place.
The surprise was what iPhone was, not if apple was building a phone. The latter was very well known.