They're better off creating a job board for the entire site. I've tried advertising on Reddit 3 times and each has been a complete and total failure. It's BOTH the users and the method of displaying which is leading to poor..er...no results.
===== Reddit Users =====
● Advertising on Reddit is equivalent to a business hustler in a suit approaching you at a hackathon. Ads are unwelcome because no one on Reddit is there to buy anything.
● Even if you get lots of traffic, there's no conversion. Out of 1,000 unique visits I've had ->1===== Reddit's Ad Methods Flaws =====
● Reddit doesn't understand what an "ad" is. Plain and simple. It tries to fit "ads" into a "content" form factor and group them into the "content feed" where they DO-NOT-BELONG. Users don't like this. They don't like this on Reddit and they don't like it anywhere else on the web.
● By mixing ads and content Reddit is making their advertisers seem deceitful and dishonest. Like we're trying to sneak a money making scheme into their pristine community of readers. When really we're supporting their community.
● Reddit lacks version control and the ability to test out different ad type content.
● Too many Reddit users tend to be "dough bags". The type that always ask you for food/pizza/ride/cigarette/drink and never repay you. I'm sorry but it's true. They'll rip images from people's personal blogs and link to them directly rather than linking to that person's page with the entirety of the content. Or they'll just re-upload stolen content to imgur where all their images are hosted. Their excuse is that they won't want "blog-spam". Everything to them is blog-spam -_-. They like to take and not give back when it comes to content. So advertising to this crowd will get you no where.
===== Possible Solution =====
● Use 1 traditional ad on the right side with "Today's Community Supporter:" above it. Make sure the ad doesn't use "ad like code", rotate, and is a static image that way it's much less likely to get blocked by ad blockers.
● Nothing. Reddit was like this since the beginning. I remember Reddit back when it was just 1 reddit (before subreddits) and the community behavior was similar. Snarky, condescending, anti-entrepreneur.
What makes Hacker News awesome is the community's understanding of self promotion: Posting a link or plug to your startup/business when relevant is acceptable: The calendar I mentioned above is here at my custom webstore: http://dayonepp.com/ you can use coupon code: "hn" to get $3 off.