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Responsive HTML Emails: a Different Strategy

blog.fogcreek.com

41–46 of 46 posts

Re: Responsive HTML Emails: a Different Strategy

#41
post #18
post #17

Earlier quoted context omitted.

I very much prefer for emails to contain text only, or with HTML only as attachments, and it has absolutely zero to do with any desire to show off to other people. For me, it's all about keeping some control over technology. I tell a very limited program like mutt what to do, and it does it. This is in contrast to begging an incredibly complicated program like a browser to do something, where much of what it is doing…

> For me, it's all about keeping some control over technology. That's fair enough, but you are very much in a minority.

The minority that won't get hit by the next worm.

It's boring to see everything being reinvented again, just with more color and horrible mistakes.

A quick note to web.de and gmx.whatever who send mails as HTML-only: you suck

Re: Responsive HTML Emails: a Different Strategy

#42
post #37

Earlier quoted context omitted.

HTML can be +much+ more effective than text.

...at distracting and confusing readers. If your goal is to distract and confuse people, by getting them to click on your ads and buy your products, then use HTML e-mail. If you want to communicate clearly, then stop worrying about layout & typography and concentrate on the words you are writing.

> If you want to communicate clearly, then stop worrying about layout & typography

That's just wrong. Layout and typography are important elements to clear communication.

Re: Responsive HTML Emails: a Different Strategy

#43
post #42

Earlier quoted context omitted.

...at distracting and confusing readers. If your goal is to distract and confuse people, by getting them to click on your ads and buy your products, then use HTML e-mail. If you want to communicate clearly, then stop worrying about layout & typography and concentrate on the words you are writing.

> If you want to communicate clearly, then stop worrying about layout & typography That's just wrong. Layout and typography are important elements to clear communication.

Right, because when people are talking to you, all you hear is an incomprehensible stream of blah, blah, blah.

Re: Responsive HTML Emails: a Different Strategy

#44
post #42

Earlier quoted context omitted.

> If you want to communicate clearly, then stop worrying about layout & typography That's just wrong. Layout and typography are important elements to clear communication.

Right, because when people are talking to you, all you hear is an incomprehensible stream of blah, blah, blah.

So do you think a Steve Jobs presentation would be as effective audio-only?

Re: Responsive HTML Emails: a Different Strategy

#45
post #42

Earlier quoted context omitted.

> If you want to communicate clearly, then stop worrying about layout & typography That's just wrong. Layout and typography are important elements to clear communication.

Right, because when people are talking to you, all you hear is an incomprehensible stream of blah, blah, blah.

And people use single tone of voice, never emphasize their voice, and never use hand gesture, right?

Re: Responsive HTML Emails: a Different Strategy

#46
post #44

Earlier quoted context omitted.

Right, because when people are talking to you, all you hear is an incomprehensible stream of blah, blah, blah.

So do you think a Steve Jobs presentation would be as effective audio-only?

It would be preferable. Does that count?
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