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How we tripled our revenue by adding one button

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Re: How we tripled our revenue by adding one button

#41

Does anyone know what software he's using to display those charts and graphs? Is that a 3rd party app or a custom in house dashboard? I've been looking for something like that for my SaaS business.

The charts are from appfigures.com. I'm not quite sure what they are using to generate them, but I'm sure the developer console in chrome will tell you ;-)

Re: How we tripled our revenue by adding one button

#43
Great Article, HATE the title. I think it gives the wrong impression. The title should be:

How we tripled our revenue by understanding our users better

Yes by adding a button you tripled your revenue, but what you really did was understand your customers/users better and identified that you could have them spend more by offering a certain deal (which you then implemented by adding a button).

It (title) gives people the impression that they should be A/B testing button locations/colors/ when what they should really be doing is learning more about their users and how to provide the most value for them which in the end gives you more revenue or profits or candy :)

Re: How we tripled our revenue by adding one button

#44
post #12

Good deal, I think I'll buy this. When it comes to buying games or apps me or our kids the "Unlock All" option is more than just a nice to have, it's a necessity. For me personally it doesn't have to do with convenience or perceived value: Rather it's because I feel that I am not buying into a scam. If I see item (X) on the market for "Free" + in-app purchases I'm flat out not going to spend any time on it. You offer…

There's "added content/DLC", then there's "freemium". My hint: look for tokens/credits for purchase. If you see that, avoid the app. I could love the concept or see it as great for my kids but as soon as I'm "buying tokens" I realize it's been engineered to get my money and not deliver a solid product for a fixed price.

The "added content/DLC" model works well for me - I love games/apps like Carcasonne, Ascension, or 123 Color where you buy expansions or additional patterns. But again, most of these types of apps aren't free to begin with.

Re: How we tripled our revenue by adding one button

#45
post #17

Earlier quoted context omitted.

Very true, especially for parents. If I find an author that I like and trust and my kids will read, I'll buy everything they write before going through trial and error again. Now we just need to see Bilingual Child in other languages and I'll be a buyer!

What languages are you looking for? We have a Mandarin version and we're working on a French and Portuguese version.

Japanese!

Re: How we tripled our revenue by adding one button

#46
post #12

Good deal, I think I'll buy this. When it comes to buying games or apps me or our kids the "Unlock All" option is more than just a nice to have, it's a necessity. For me personally it doesn't have to do with convenience or perceived value: Rather it's because I feel that I am not buying into a scam. If I see item (X) on the market for "Free" + in-app purchases I'm flat out not going to spend any time on it. You offer…

>If you're selling a product (game, book, series, otherwise) and feel it can stand on its own merits then offer a fair price for the complete item with no strings and I'll most likely purchase it.

Yes. But please don't make it as an in-app-purchase. Why? Well, I maybe want to set up a new phone as brand new without going through a backup. And then, I would like to get the entire app I bought back on my phone. And I would be out of luck if by chance that app is no longer offered in the app store. I might still have the app on my computer that I can sync with my phone. But in order for the in app purchase to work, I am pretty sure the app would still need to be in the app store as well.

So, give me all the content directly in the app so I am in control of everything. IAP purchases are still a red flag for me. Even if it comes as an "unlock all" button. I may put too much emphasis on this, but I really don't want to be in a situation where I payed good money for IAPs only to find that some years don the line, I am unable to reclaim them because either the app doesn't exist anymore or the developer left he app store altogether.

Re: How we tripled our revenue by adding one button

#47
"With the release of the next seven books we assumed most users would drop off purchasing around the fifth book resulting in a max purchase of $14.95 for less than 20% of our purchasing clients."

Did they?

I must be reading this wrong but it seems you added new contents AND a unlock all button and that increased the revenue.

Did you have a period where you had the new content but no unlock all button? How were sales at that period?

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