Time will tell, but for the sake of argument: at c. $550 for the unsubsidised version this is a very high price point for the "iPhone for emerging markets" argument. I'm just very curious to see the market expansion with this "lower" tier model.
This is an example of how rumors can be bad when they don't come true. It was rumored that the 5C would be much cheaper for emerging markets, but clearly that's not Apple's strategy (at least not yet).
Regardless, very disappointing price point they have for all their phones. Apple apparently sees no need to compete on price.