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Yahoo Gets A New Logo

yahoo.com

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Re: Yahoo Gets A New Logo

#41
post #34
post #29

Anyone else hoping they'd lose the exclamation mark? I think the "!" comes off as corny and condescending to users.

You have 28 days to find out if it's going to be dropped.

They say in the article linked above that they will not lose the color purple, the exclamation point, or the yodel.

Re: Yahoo Gets A New Logo

#43

Actually, a new one every day for a month: http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...

Marissa Mayer is notorious for depending on data to make decisions- this sounds like they're trying to see what clicks with users.

Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out.

http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...

Re: Yahoo Gets A New Logo

#44
post #16

Earlier quoted context omitted.

Of course they'll start weak to avoid raising expectations and make the ultimate reveal look better. I think I've found a leak of the final winner: http://createfunnylogo.com/logo/google/Yahoo!.jpg

Damn, I fell for that :) Thanks for the laugh, I guess I should've paid more attention to the hostname.

me too! :P

Re: Yahoo Gets A New Logo

#45

Actually, a new one every day for a month: http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...

Marissa Mayer is notorious for depending on data to make decisions- this sounds like they're trying to see what clicks with users. Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out. http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...

She is crazy smart, likely a genius in her field. I just think this move to Yahoo is a long shot, motivated by Hubris more than anything and I still don't think it will bode well for her. I hope I'm wrong, but there are some things all the brains in the world can't fix.

Re: Yahoo Gets A New Logo

#46

Actually, a new one every day for a month: http://yahoo.tumblr.com/post/57582020969/kicking-off-30-days...

Marissa Mayer is notorious for depending on data to make decisions- this sounds like they're trying to see what clicks with users. Not sure if I'm a fan of making decisions like this via a/b testing, but we'll see how it turn out. http://lurnq.com/lesson/Decoding-Marissa-Mayer/section/Maris...

Sounds really smart to me: get tons of feedback on a critical branding decision, while having a fun, unique, and potentially buzz-building little experiment that could drive users to your home page daily. Perhaps most importantly, it requires no commitment on Yahoo's part, considering the bad PR Microsoft and eBay both recently experienced when announcing their new logos.

Re: Yahoo Gets A New Logo

#47
post #31

Except in Australia we get redirected to au.yahoo.com which is in partnership with one of our local television stations. Boo.

Try us.yahoo.com

Even doing that I still see the old logo on top (not the y7 logo but also not the logo in this thread). Strange.
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