Wasn’t that easy? No, because there are a reasonably large number of people, especially in Starbucks' home town, who want to be referred to as ze, zer, or one of a number of other gender-neutral, recently-minted pronouns. http://www.warren-wilson.edu/~writingcenter/Gender-Neutral_L... So now you either need to ask a user for their name and preferred pronoun, or just refer to them as "they".
Did you read the article? The point he made was, if you don't know which gendered pronoun to use, just use their name! "In a case like the generic email I got from Starbucks where the gender of the purchaser is likely unknown, the solution is even easier. Try this little programmatic trick: [$first_name] [$last_name] wanted to make your day so [$first_name] sent you a $20.00 USD Starbucks Card eGift to spend on your…
Seattle has a relatively large genderqueer population.