Earlier quoted context omitted.
Why?
It obviously makes sense in this case, given the novelty value of it - it being on the frontpage of HN - but I think there's a better alternative for the frontpage of a service's website.
The Paddle animation isn't a GIF. It's a video. That's why I asked you why you thought Sublime's GIF (which isn't actually a GIF, but a compressed PNG animated with JavaScript) was better.