And after you read this you should read this: http://symbo1ics.com/blog/?p=1089 which was kind of fun as well.
I have problems with the attitude of the article you linked, though. Especially "Therefore, I’d like to complain to the thousands of people who find Euler’s identity stunning and beautiful." followed by a snide list of reasons why someone might find it beautiful. It's very common when doing math that something amazing is obvious an hour later. I believe that we are better served by reminding ourselves that (a) nobody knows everything, and (b) the basics facts are actually very beautiful.