http://www.businessweek.com/articles/2013-05-09/college-fina...
are reporting on findings from a report by Stephen Burd for the New American Foundation, "Undermining Pell: How Colleges Compete for Wealthy Students and Leave the Low-Income Behind."
http://newamerica.net/publications/policy/undermining_pell
http://newamerica.net/sites/newamerica.net/files/policydocs/...
This has been an ongoing problem for a long time. Colleges seek the advice of consulting firms that tell the colleges how to maximize revenues, and one way to do that is to skew "financial aid" policies in favor of students from high-income families.
http://www.maguireassoc.com/services-challenges/optimize-net...
As a matter of talent development across the whole country, the United States finding consistently is that it is more advantageous for a child to a be a low-ability child from a high-income family than a high-ability child from a low-income family.
http://www.jkcf.org/news-knowledge
http://www.nagc.org/index.aspx?id=10000
http://www.nytimes.com/2013/03/17/education/scholarly-poor-o...
It's understandable why a parent who has money would want to use that money to give Junior leverage to gain upward social mobility. What's harder to understand is why publicly subsidized financial aid programs would fail to identify the most able students who lack family means to attend college, rather than being used by colleges to leverage the admission of even more average students from well-off families.
AFTER EDIT: Other comments in this thread are asking where parents and taxpayers can find information about the costs of each college. The United States federal government IPEDS database gathers data about college revenues and spending from all colleges in the country, and the federal data are presented in the most user-friendly format by the College Results website
http://www.collegeresults.org/
operated by the Education Trust. You can look up how radically colleges differ in what they spend per student and in graduation rates of admitted students, among many other interesting statistics, on the College Results site.