Steam is now the de-facto "app store" of the PC as far as games go, which was no small feat. It took them more than 10 years to get to this point and it's now in jeopardy. With Google and Apple already controlling the mobile app stores, various console manufacturers controlling their own ecosystems, and Microsoft attempting to abandon their "open" Windows (so they can run their own app store) - the industry is shifti…
Spit-balling a marketing strategy that could violently backfire here; but if anyone could pull it off, it might be Valve... Ok try not to laugh.... HL3 releases in the next few years.... only available on Linux for the first few months
It would just be icing on the cake that they don't have to pay 30% or whatever to anybody else for those early adopters.