Fuck Facebook and fuck smartphones, too.
Facebook Home ads show Facebook at its worst
41–46 of 46 posts
Re: Facebook Home ads show Facebook at its worst
#42When Facebook tries to drive engagement to their site, is there "meaningful content" qualifier that management uses? Because as far as I can tell, things like "frictionless sharing," "sponsored stories," reposting old likes and even harvesting them from user messages & mere brand mentions in updates have absolutely ZERO to do "meaningful content."
As far as I can tell, Facebook wants users on their site constantly: clicking, and interacting with it in just about any capacity, even an automated one.
Perhaps, mission statement-speak aside, these ads show facebook at its most honest, if even in an idealized way.
Re: Facebook Home ads show Facebook at its worst
#43If these ads intended audience were grown-up, corporate they could have featured business trip and family time, but these ads targets a different demographics altogether.
These ads depicts turning boring into fun, features interruptions every few seconds, showing people unhappy with life looking for a way to escape it and wanting to be entertained. In the center is the phone.
Now what demographics has a short attention span, a low tolerance for boring, is unhappy with life because it sucks and constantly want to stimulated ?
So facebook is targeting teenagers as loosely the 10-25, to the surprise of OP who's an investor, it actually makes a lot of sense.
Teenagers are going mobile, sometimes mobile only at an unmatched rate and they are the major driving force of any so called "social networking website", as demonstrated with pretty much every of those websites in history. I believe it is a known fact that facebook was losing users from this vital demographics and mostly due to a shift of usage towards mobile.
The unexpected part in these ads is that they seem to be truthfully honest, to me the ads shows facebook home as disruptive, obnoxious and unwelcomed constant feed void of interesting content pushing people towards not living in the moment which pretty much sums up facebook IMHO.
Re: Facebook Home ads show Facebook at its worst
#44My first reaction on seeing the goat ad was negative. Why they chose to advertise this as an antisocial product which helps you disengage from ACTUAL social activity escaped me. I once wrote a blog boat decrying the attitude of many of my European friends and family (who I see and keep up with on Facebook of course) for their attitude summed up on the phrase "I don't live to work, I work to live" ...while this sounds…
> My first reaction on seeing the goat ad was negative. Why they chose to advertise this as an antisocial product which helps you disengage from ACTUAL social activity escaped me. Because they want to promote disengaging from actual social activities and browsing facebook instead. > Sharing "experiences" is nowhere near as good as actually having experiences, being present fully in the moment, in the company of other…
> Because they want to promote disengaging from actual social activities and browsing facebook instead.
Exactly. This is as honest marketing as it gets.
Re: Facebook Home ads show Facebook at its worst
#45Facebook is a hyper-successful product that, among some people, has a bad image for various reasons: uncool, invasive, socially destructive etc.
The goat ad is self-aware and funny. It is the opposite of faceless, bland, tech-centric, and obvious. It also deflects expectations that Facebook Home will be perfect straight out of the chute.
Seems to me it's just right.
Re: Facebook Home ads show Facebook at its worst
#46I still don't know why I click medium.com links here, the site does not work on android thanks to shit CSS
I didn't realize that old Android browsers don't support overflow:auto, I was trying to get rid of some fixed position elements to improve layout performance. Will fix.