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An Open Letter To Mozilla Corporation

iab.net

41–48 of 48 posts

Re: An Open Letter To Mozilla Corporation

#42

Even a 1% success rate is considered phenomenal in the advertising world, and as annoying as the ads became, it is true that tracking and targeting increased the value of ad impressions significantly when they were first introduced. The same is true of annoyances: popups, audio, and such: they simply worked. But the people are speaking out. They don't want to be tracked by marketers, and they have been putting consid…

Adblock Plus optionally (and by default) permits some ‘non-intrusive’ ads. https://adblockplus.org/en/acceptable-ads

Re: An Open Letter To Mozilla Corporation

#43
Dear small online ad businesses,

Forward your thanks to the intrusive ad networks, spammers and other cretin who've been treating users badly for the last few decades, attracting hostile attention to the advertising practices.

People woke up to the fact that they are in control of the content coming through their wires thanks to the versatility of the contemporary computers. There is no return.

You should embrace current realities of the market you so love to invoke for every other subject and start innovating and distrupting. Failing that, stick with the proven ad channels such as iDevices, other locked down devices, social stalking services, local tv and radio channels and papers.

You won't be missed.

Sincerely, Internet users

Re: An Open Letter To Mozilla Corporation

#44
I browsed for years before ads were practical, and most of my traffic today goes to Wikipedia, HN, or Netflix. When did we take it as a given that NOTHING GOOD happens online without advertising?

Sure, people want to build a business using advertising, I don't want to stop them. But packets are fickle. Some people will ignore, block, or just never get your ad. You have to accept that as a cost of your model, not a flaw in the network. We shouldn't drop everything to support your model, because some of us are actually using this network for other things.

There's another assumption at play, that advertising networks simply can't operate without third party cookies (from previously unvisited domains). I'm sure we'll find, rather than simply leaving all those dollars and eyeballs on the table, someone will come up with something.

Re: An Open Letter To Mozilla Corporation

#47

I predict that this will just encourage advertisers use other means to persist user data. E-tags should be an almost drop in replacement. http://en.wikipedia.org/wiki/HTTP_ETag#Tracking_using_ETags

Not to mention evercookies: http://samy.pl/evercookie/

(I'm still surprised that those don't show up often in the wild as it is...)

Re: An Open Letter To Mozilla Corporation

#48
The most interesting part of this article is how entirely openly it's indicating that a default setting that can easily be changed in a web browser will be left by virtually all users permanently. Of course it's true, it's just so odd to see written down so explicitly. To an extent I kind of feel that if people seriously won't investigate the option themselves then upon their own head be it. But at the same time it ahouldn't be opt out, this kind of thing should never be opt out.
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