Oh stop being so high and mighty. Chemophobia! Really? H2O is probably the most widely known chemical formula - go out and ask twenty random people what it is and you will get 19 answers for water. Ask those same 19 people what dihydrogen monoxide is at 8am on a Tuesday when they are trying to get kids dressed and out the door, then say "contaminated" and the answer will be "I don't know but it sounds nasty" Yes it's…
A. Thinking about it
B. Spelling the chemical formula out
C. Googling it
This has very little to do with being high-and-mighty. I don't believe the author's point was to illustrate how uneducated the general population is, but rather, highlight how little thinking/work the general population does before complaining/protesting/getting up in arms.