Earlier quoted context omitted.
The title of the kickstarter is: MiiPC - Power to the Parents! and then the whole blurb is about how it lets you keep an eye on your kids online. Does that give you a clue that it's not about the hardware?
If their innovation is not in hardware, one wonders why they're designing hardware at all. Why not put their ROM on an existing ARM box?
Also, who's to say that they're building it? This is a relatively easy thing to contract out, and from the motherboard pics it looks relatively generic.