However, as has been suggested before, we could load the plane in a more efficent manner: http://www.newscientist.com/article/dn20859-test-shows-most-...
The other thing is he failed to take in to account SLFs are a bunch of whinging little things, most mil transports use backwards facing seating, as its much safer in certain disaster scenarios. Apparently, the airlines say, SLF don't like it.
I wonder how many more would hate been in a box, shifted sideways, up and down etc. Planes have a nice tendancy to only ever glide, in fact most airlines have strick limits on the number of degrees of pitch/bank that a pilot can use under normal circumstances.