How To Build A Kick-Ass Growth Team

I can appreciate the content of this article. I believe the author is correct about a number of things. I wonder though, if the author understands just how much his bizarre use of capitalization undermines his point.

If you are trying to apply accents to specific words, you'd be much better off with an underline or the even subtler italization. The random caps and questionable word choice throw me off. Why, for example, does the author refer to his engineers as ninjas and what does that have to do with their qualifications? I thought we were done hiring rock stars and samurai and that we could return to the days where professionalism was important.

In short, I appreciate the message, but despise the delivery. If you can afford to hire PHDs, ninjas and other such elite folks, you can afford to hire someone to edit your writing, and you should.

I'm not trying to be antagonistic, but what are you even saying here?

I can empirically prove to you that not everyone who succeeds has a PHD and that, in fact, the absolute number of successful individuals with PHDs is significantly lower than those without.

I understand that what you do is complex, and you require mathematicians, but let me explain succinctly why you're getting a backlash on HackerNews by describing your engineers as Ninjas or GrowthHackers.

There's nothing wrong with Growth hacking, but the gentleman who wrote this article failed to do 3 key things:

1) Use correct grammar. No one on HackerNews writes like your author and frankly no one should.

2) Make a point. Constantly talking about how amazing your employees are isn't something I care about. I either have to take your word for it or not, and I have no measure to evaluate your employees. It's just masturbatory to be honest.

3) Stop demeaning scientists by calling them Ninjas.

This whole article smacks of hubris and a basic disregard for others in the field. It seeks to say "we're doing it the best, we have Valedictorians and PHDs!" but there's no substance there. You know who else had a lot of PHDs? Cuil.

http://www.pcworld.com/article/194162/search_engine_cuil_com...

All I'm saying is, if you want to appeal to people on HackerNews, write stuff that hackers dig. Talk about your use of R for statistical modeling. Talk about how you analyze the analytic abilities of your candidates without using "gotcha" questions. Tell us how you think.