BMW: The Ultimate Advertising Machine
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BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
41–50 of 106 posts
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#42It’s a slow burn but I feel Europe is heading in a direction where vehicles will play a safety video every time you start up a vehicle, similar to what plays on airlines. Imagine a 3 minute video on rules of the road with no skip function and you have to click ‘agree’ before you can drive. Then you have cameras tracking your eyes, speed etc. They’ll automate license suspensions based on driving style. Maybe you’ll ne…
Did you know we have free healthcare if you wait three months tho
You made an account just to troll about European healthcare?
(I never wait three month though. If I call my GP, I have an appointment today or tomorrow. Same with our dentist, etc.)
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#43Google thought "Oh let's bundle a movie ad in an OS update": https://www.androidauthority.com/google-pixel-theme-packs-la...
Also bad: On Volvos†, you are now prohibited from uninstalling the YouTube app. I don't want to watch videos while I'm driving. In the previous software, you could at least move it somewhere unobtrusive; but the latest version only displays icons alphabetically. No re-ordering anymore. † Volvos have "Google Built-In," the bastard stepbrother of Android Auto, which also has an app in the car so you can have the worst…
I saw a social media video of someone refusing to hit "Agree" on the Google user agreement dialog in a Volvo car. IIRC it just kept popping up nonstop...
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#44This upsets me so deeply in my core that so many companies do this instead of creating anything new for a customer to buy. I can't even process that someone would be mentally disturbed enough to even think of this, and not feel any shame.
Making things is hard. Making actual objects for people to buy is even harder.
That’s why they say not to “buy things and spend money on experiences instead ” and enshittify everything instead of creating new things. It’s not because an “experience” is actually better it’s because it’s easier to make one than make a useful or novel object.
Why make a new thing when you can just extract more money from people with less effort and there isn’t really anything to “make”.
The incentives are all wrong.
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#45At least in the USA, a new BMW is a high-end car. Not a supercar, but beyond the reach of most of the car-buying public. I'm surprised that the generally quite wealthy owners of those cars would tolerate that.
> At least in the USA, a new BMW is a high-end car.
No they most definitely are not.
They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.
I just got rid of my 2024 BMW i4 xdrive40, for an electric awd subaru-toyota-lexus joint effort platform (there are a few variations, all related in engineering) and it's like jumping several years into the future, including efficiency, which is roughly 25% higher in the japanese (more modern) cars, the handling dynamics on the japanese platforms are far more refined, and then vastly less shitty interior materials, except the BMW seating which was good.
I've driven BMW "high end cars" for about 11 years, and emphatically recommend looking at Audi, Mercedes, and Subaru/Toyota joint efforts, as well as Tesla and Rivian, depending on what you seek.
$0.02 from someone who spent a fortune and lived and learned.
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#46Every car given enough time will have ads. Just like every proprietary software will become enshittified. It should be obvious by now that the stock ticker must go up and to do that you have to squeeze your customers. And if they have already bought the car, they have no recourse. The only solution I see is open-source but for cars, that’s a long ways out.
I have always been worried about self driving cars (even privately owned) being ad platforms. Guess we are getting there faster! Slate auto is not open source but at least they have no screens and I believe no driver tracking.
the billboards are moving into the cars, and if it is self driving then you have more time to stare at the ads.
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#47I've driven several BMW's starting in the mid 90's. I recently picked up a used 2017 sight unseen from a dealer pretty far away. It was the only one available I could find that met my criteria.
The car was in superb shape and I'm happy with it, but I knew immediately after driving it that it would be the last BMW I ever purchased. This just seals the deal.
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#48I've driven several BMW's starting in the mid 90's. I recently picked up a used 2017 sight unseen from a dealer pretty far away. It was the only one available I could find that met my criteria. The car was in superb shape and I'm happy with it, but I knew immediately after driving it that it would be the last BMW I ever purchased. This just seals the deal.
> I knew immediately after driving it that it would be the last BMW I ever purchased
Why?
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#49I wonder if advertisement was illegal, would that have effects on the economy other than the advertisement platforms not getting their cut?
I mean, in Europe there are no drug or doctor advertisements and in US there is. In London or Brussels the outdoor advertisements are much more limited than what’s happening in Tokyo or Istanbul. Do Europeans miss out on medicine? Do London business do worse than Istanbul?
I suspect that there’s a case for getting rid of advertisements but on the other hand the advertisement agencies are responsible for some of the greatest advancements in AI and computing, so maybe that’s the utility after all.
Re: BMW Is Showing Commercials on Their Car's Dash Screens as a Treat
#50At least in the USA, a new BMW is a high-end car. Not a supercar, but beyond the reach of most of the car-buying public. I'm surprised that the generally quite wealthy owners of those cars would tolerate that.
> At least in the USA, a new BMW is a high-end car. No they most definitely are not. They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes. I just got rid of my 2024 BMW i4 xdrive40, for an electric awd subaru-toyota-lexus joint effort platform (there are a few variations, all related in engineering) and it's like jumping several years into the future, including effi…
> > At least in the USA, a new BMW is a high-end car.
> No they most definitely are not.
> They're marketed as high end, but their engineering is a tour de force of cost cutting behind the scenes.
Whether you personally like it or not has no impact on the product positioning. BMW is a luxury car brand [1].