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The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

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41–50 of 57 posts

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#41

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Strong disagreement on this one, I think the coverage has proven that the current crop if anti-LLM sentiment is a much bigger thing then whatever is happening on this website. In the case of AI generated imagery, maybe it will get to the point where people can't tell just by looking at it. If it does, at what cost? It seems to me that token cost is rising, I can't help but wonder if hiring an illustrator might end up…

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Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#42

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Consumers and gamers are already alienated. If the price of RAM keeps going up I'm not sure much technology will actually be here to stay. What's the point of AI "art" anyway if everyone needs $10,000 devices to interact with the content? AI isn't going to raise wages, it's just going to enable people to produce more for the same wage.

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Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#44

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> Do HN luddites realize the technology is here to stay?

> Soon - and even now - there are people getting away with using it that you guys can’t detect.

It's very strange to me that this is the pro-AI argument. It's not that things will be better, its that they can't be fought effectively.

The inventors of the printing press and the steam engine and the internet--whatever parallel you want--had a vision of improvement, making things better. AI proponents seem to want to make things worse, gleefully, but not be criticised for it.

Even if you're completely correct, that's not a good starting point.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#45

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You guys want something real to bitch about?

Look no further than the censorship in this thread! Why did mods delete half the replies and then ban the account?

You heard it from Tupac - this site has bigger problems than AI

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#46

Earlier quoted context omitted.

> Soon - and even now - there are people getting away with using it that you guys can’t detect. Sure, but that seems largely irrelevant to what's being discussed here. The public in general is anti-AI, so any marketeer thinking that associating AI with their brand is a positive is misreading the room, and any thinking that the public are unable to detect it most of the time, especially in something like a video, are…

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Lot of nobodies now think they are equal to ppl with skill and talent because intelligence has been democratized ( according to them) .

Most ai hypers fall into this category. They see any critism of ai as support of their current position at bottom of the talent stack.

show us what you built from this amazing technology, broski. you are still at the bottom. Bitching, whining and fantasy isnt your ticket to the top

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#47

Earlier quoted context omitted.

AI as a term has always been a marketing tool aimed more at investors and executives than users.

Always? Maybe for the past 15-20 years but for the 50 years before that there wasn't much investment or interest from executives. AI was mostly about research and niche applications.

AI has always been a marketing term. As soon as it has a useful application it is named around its utility. Search, recognition, generation, classification, etc. AI is the term you use when you can't easily describe what you're doing.

It's true that in the early years, much of the investment was public money—but the above still stands.

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#48
post #3

Spotify being listed as one of the brands doing AI right is jarring to me. It’s the only one of the companies mentioned where I’ve had multiple conversations with non tech people about how much they hate their AI usage. Specifically in their case the drift to AI produced and performed music in the playlists that are not explicitly labeled as AI. And there seems to be a nuance to what uses people are ok with, large la…

Now, personally I want AI to disappear, but music is one of the few areas where AI COULD be potentially useful. The reason I say this is because for music, the criterium should be whether the music is good or bad, not who made it. I still think humans are better than AI, but there were audio tracks fully AI generated which was not bad. It does not convince me into one of those humans who fell for the skynet trap and…

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Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#49

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> Do HN luddites realize the technology is here to stay? > Soon - and even now - there are people getting away with using it that you guys can’t detect. It's very strange to me that this is the pro-AI argument. It's not that things will be better, its that they can't be fought effectively. The inventors of the printing press and the steam engine and the internet--whatever parallel you want--had a vision of improvemen…

They're making things worse, but think about how much more of it they are making!

Re: The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat

#50
post #23

Earlier quoted context omitted.

I feel that "good" music has some emotional resonance with me, at some level. In my opinion AI won't ever be able generate what I'm looking for, it always strikes me as somewhat bland or seems too much like another track. Background music in distracting environments, where the listening is maybe the third or fourth thing I'm doing, maybe AI will be acceptable.

https://www.audible.ca/fr_CA/pd/What-Could-Go-Wrong-Livre-Au... , this podcast (which I guess is now only available as a book) was really interesting, about 3/4 of the way through they tackle the emotional resonance bit, with one of the people from Broken Social Scene, and the artist kinda breaks down because the AI model they were experimenting with was able to replicate the "humanness" of music that loved. All in a…

The humanness of the music I listen to is given by actual humans composing and playing it. I don't mean little mistakes or whatever signal, but knowing it's made by humans. Otherwise I can't be arsed to listen to it, because probably I only care so much about the music itself. Because why would I? But yeah some people choose a virtual girlfriend too, so I'm probably just not in the right target group for AI productions.

PS: of course they can lie to me. Until I find out.

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