Massachusetts bans sale of precise location data in new privacy rights bill

In which case "precise location data" is moot.

SECTION 1. The General Laws are hereby amended by inserting after chapter 93L the following chapter:-

Chapter 93M. Massachusetts Data Privacy Act

Section 1. As used in this chapter, the following words shall have the following meanings unless the context otherwise requires:

...

“Sale of personal data”, the transfer of personal data in exchange for monetary or other valuable consideration by the controller to a third party; provided, however, that “sale of personal data” shall not include: (i) the disclosure of personal data to a processor that processes the personal data on behalf of the controller if limited to the purposes of the processing; (ii) the disclosure of personal data to a third party for purposes of providing a product or service affirmatively requested by the consumer; (iii) the disclosure or transfer of personal data to an affiliate of the controller; (iv) the disclosure of personal data with the consumer’s affirmative consent, where the consumer affirmatively directs the controller to disclose the personal data or intentionally uses the controller to interact with a third party; (v) the disclosure or transfer of personal data to a third party as an asset that is part of a merger, acquisition, bankruptcy or other transaction or a proposed merger, acquisition, bankruptcy or other transaction, in which the third party assumes control of all or part of the controller’s assets; or (vi) the disclosure of personal data that the consumer: (A) intentionally made available to the general public via a channel of mass media; and (B) did not restrict to a specific audience.

If you read the lawsuits and allegations carefully, they all say that they were tricked into opting in (NOT that they weren't opted in). If you review the setup process you see that the claim is outlandish and likely someone else did setup for them or they "forgot."

Toyota makes you affirmatively click a "yes" or "no" (or maybe it says "Accept" / "Reject" or whatever) for Insurance sharing when setting up a profile.