Earlier quoted context omitted.
> That's rich coming from the company that tried to kill it This post is written by three of the authors of the JPEG XL spec, implementors of the reference and rust implementations of libjxl, and...longtime google employees.
You say that as though Google isn't notorious for killing their own successful and well received products for seemingly no reason. It's incontrovertible that Google did attempt to kill browser adoption of jxl at one point. Thankfully they seem to have reversed course.
The killing of JXL did push the ever-talented Jyrki to create jpegli, which was honestly a wonder.