People were effectively copying websites (especially ecommerce tutorials) and beating the original authors at SEO decades before ChatGPT 2.
Sure, you can do the same thing with people, but it’s 1) time-consuming, 2) expensive, 3) prone to whitleblowers refusing to do the shady thing, 4) prone to any competent and productive person involved quitting to do something worthwhile and more profitable instead.
[0] Mind you, “copying websites” is but a drop in the ocean in the grand scale of things.